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Tuesday, December 12, 2017

CEIBS Hosts 5th Shanghai MBA Case Development & Sharing Platform Steering Committee Meeting

December 12, 2017. Shanghai – The accomplishments and future development goals of the Shanghai MBA Case Development and Sharing Platform were the focus of discussions when the Steering Committee of the Shanghai MBA Case Development and Sharing Platform held its fifth meeting today at CEIBS Shanghai Campus.

Since the Platform launched in 2013, its case library, ChinaCases.Org has accepted 1,033 cases. In presenting the Platform’s accomplishments, Director of the CEIBS Case Center Prof. Chen Shimin explained that the cases have come from Shanghai-based universities, Tsinghua University, global case competitions, and other channels. He also noted that more than 1,000 faculty and case developers from business schools in China and abroad have participated in training sessions offered through CEIBS and the Platform, including the Case Method Workshop which was offered from 2014 to 2016, and the Case Master Development Camp which has been offered since late 2016. Another initiative for promoting the Platform and the development of high-quality cases, the Global Contest for Best China-Focused Cases has been held annually since 2015, and has attracted hundreds of submissions from business schools in China and around the world.

The Platform’s development goals for the next five years were set during today’s meeting, which included Director of the Shanghai Academic Degrees Office Mr. Shu Jinlong, Secretary General of the Shanghai  MBA Education Supervisory Committee, Mr. Li Xuechang, and representatives from the 14 member schools. The goals include increasing the number of high-quality cases on ChinaCases.Org to 2,000 by 2022, using the case method as an important teaching tool for management education in Shanghai, and increasing the global influence of China-focused cases.

Committee members discussed the requirements, and challenges, for realizing these goals. High level experts are needed to review submitted cases and improve the case review process. In order to promote the case teaching method and foster a culture of case teaching and development it was suggested that there should be some recognition for cases included on the platform, and that subsidies for case inclusion and the royalty system for published cases should be adjusted. Case training should also be introduced in more colleges and universities. The committee also discussed topics such as adjusting the award categories in the annual case competition, and strengthening market promotion.

In his welcome address at the meeting, CEIBS Vice President and Dean Prof. Ding Yuan said that CEIBS would continue to participate in the joint building, sharing, and win-win principles of the Platform, and work with peer institutions to further develop the Platform and management education and business schools in Shanghai.

Speaking on behalf of the Shanghai Academic Degrees Office Mr. Shu encouraged all member schools to stay true to the mission of the Platform, and strive to promote its faster and sustainable development based on market demand, high quality standards, and the objectives of the 13th Five-Year Plan of the National Economic and Social Development. Mr. Shu noted that the Platform should be globally-oriented and leverage the case resources of business schools both at home and abroad. He added that the ultimate goal is to better serve the economic and social development of Shanghai, of Yangtze River Delta Economic Zone and the country by nurturing more business management talents.

CEIBS Vice President and Co-Dean Prof. Zhang Weijiong thanked the Shanghai Academic Degrees Office, Shanghai MBA Education Supervisory Committee, and the Platform’s member schools for their continued support and efforts to develop the Platform into the top library of high-quality teaching cases for management issues in China.