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Wednesday, November 22, 2017

2017 Global Contest for Best China-Focused Cases Calling for Submissions

The interternational expert judge panellists are, ​from left: P.W. Beamish, Pierre Chandon, Richard McCracken, Jianxin You, and Chen Shimin

November 22, 2017. Shanghai – China’s rapidly growing middle class population, 724 million mobile internet users, and its economic transformation are fuelling countless innovations in business models and strategies by entrepreneurs and enterprises large and small. How businesses try to stay competitive in this dynamic environment makes China an ideal laboratory for business scholars. In an effort to promote research on the unique management issues in the Chinese environment from a global perspective, the 2017 Global Contest for the Best China-Focussed Cases is now calling for submissions from case developers both inside and outside of China.

The contest is organized by CEIBS together with the Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases (ChinaCases.Org). Up to five cases will be eligible to win the RMB 100,000 Final Global Best China-Focussed Case Award, and up to 10 cases will be eligible to win the RMB 50,000 Nominated Case Award.

“Companies in China are developing many unique practices and strategies that are not covered by case studies based on the experiences of western companies in developed markets,” said Director of the CEIBS Case Center Professor Shimin Chen. “This global case competition aims to fill this gap by encouraging the development of more high-quality China-focussed cases that meet international standards. Many cases from China may also provide insights that are useful for enterprises in other emerging markets.”

The competition welcomes China-focused cases that address management issues confronted by any company that either operates in China or operates outside of China but is China-based. The case review process for the competition has three phases. The first phase includes a blind review and a group review that will evaluate whether a submitted case can be accepted by the Shanghai MBA Case Library. During the second phase, a panel of experts from member schools of the Shanghai MBA Case Development and Sharing Platform will shortlist up to 10 cases from the qualified case pool. These will be the tentative winners of the Nominated Case Award. In the final phase a panel of international experts will review and select up to five cases from the nominated cases to choose the Final Award winners.

The international expert panel for the final review phase includes P.W. (Paul) Beamish, Professor of General Management at Ivey Business School, Pierre Chandon, L’Oréal Chaired Professor of Marketing – Innovation and Creativity at INSEAD, Richard McCracken, Director of The Case Centre, Jianxin You, Professor of General Management at Tongji University and Honorary Dean, School of Management, Shanghai University; and Director of the CEIBS Case Center Professor of Accounting Shimin Chen.

There were 199 cases submitted for consideration to the annual competition last year. Information about the winning cases can be found here.

For more details on the rules and submission procedures for the 2017 Global Contest for the Best China-Focused Cases please see here

Janine Coughlin