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Tuesday, September 12, 2017

CEIBS Executive Forum with Air France KLM Greater China GM

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September 5, 2017. Shanghai – Air France KLM Greater China General Manager Mr. Bas Gerressen discussed the ways that international airlines are adapting to digital developments in China during a CEIBS Executive Forum held today at the Shanghai Campus.

He spoke about Air France KLM’s digital strategy, which differs in China than in the West. He also discussed some of the ways in which the airline works with Chinese online platforms such as JD.COM, youdao, digital FM and Toutiao. Its goal is to be the most successful non-Chinese airline in China’s digital ecosystem. He also spoke about the airline’s overall operations.

Writer: 
Shi, Coco
Editor: 
Janine M. Coughlin