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    CEIBS Beijing
    664
  • About CEIBS

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    CEIBS Shanghai
    664
Thursday, September 7, 2017

Dow Greater China President Headlines CEIBS Executive Forum

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August 31, 2017. Shanghai - How does a company with a 120-year history like Dow maintain double-digit growth in China over many years? The Greater China President for the Dow Chemical Company Mr. Lim Yoke Loon shared the company’s approach to innovation and growth at a CEIBS Executive Forum held tonight at the Shanghai Campus.

Mr. Lim explained that Dow has innovation in its DNA, and combines the power of science and technology to drive innovation for growth. It does this by understanding market needs, cultivating an innovation culture, promoting collaborative innovation, recognizing risk-taking, and practicing innovation beyond research and development. He also emphasized the importance of maintaining connections with customers, not only for sales but to design and launch products that meet their needs.

 

Writer: 
Li, Daisy
Editor: 
Janine M. Coughlin