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Saturday, January 28, 2017

CEIBS Zurich Campus Hosts Swiss-Chinese Chamber’s Advisory Board Meeting

January 25, 2017. Zurich – Today’s Advisory Board Meeting of the Swiss-Chinese Chamber of Commerce (SCCC) included a keynote address by CEIBS Dean Ding Yuan, a review of 2016 and a look ahead to 2017 by SCCC President Felix Sutter, along with discussions that provided invaluable insights from Chinese President Xi Jinping’s state visit to Switzerland and the recently concluded World Economic Forum in Davos.

The meeting was held at CEIBS Zurich Campus, the school’s European base through which it provides training for employees of its alumni companies established, or doing business in, Europe as well as Europeans interested in doing business in China. For the past two years, CEIBS has been deepening its ties with and within the local Swiss business community. It began with the October 2015 acquisition of the Lorange Institute of Business, Zurich, which has now been fully integrated into CEIBS’ wider operations under the name Zurich Institute of Business Education (ZIBE). Then, last May, the city of Zurich was the venue for one of four major forums CEIBS hosted across Europe. A month later, Dean Ding was invited to become a member of the advisory board of the SCCC, whose ranks include representatives from all the major business organisations in Switzerland. ZIBE CEO Philipp Boksberger was also named to the SCCC’s management board at the same time.

CEIBS’ deepening relationships in Switzerland reflect the increasingly strong Sino-Swiss ties seen at the national level. For example, last April CEIBS’ Shanghai Campus was the final stop for Swiss President Johann N. Schneider-Ammann on his three-day official state visit to China. He gave a keynote speech at the CEIBS-hosted Sino-Swiss Innovation Forum that was followed by a networking session for business executives from both countries. As CEIBS President Li Mingjun noted during the event, “CEIBS is truly committed to becoming a bridge for cultural and economic exchange between China and Switzerland.”

President Xi Jinping’s first overseas trip for 2017 was to Switzerland, a move widely interpreted as an indicator of the importance the Chinese government places on its relationship with Switzerland.

Writer: 
Zurich Campus
Editor: 
Charmaine N. Clarke