• About CEIBS

    Sign up, follow us and join the conversation on CEIBS Social Media!

    Social Media
  • About CEIBS

    China Depth, Global Breadth

    CEIBS Beijing
  • About CEIBS

    Unmatched China knowledge, proven global expertise

    CEIBS Shanghai
Thursday, April 27, 2017

Winners of 2016 Global Contest for “Best China-Focused Cases”

- Case authored by CEIBS Assistant Professor of Marketing Lin Chen wins top prize

April 27, 2017. Shanghai – The winners of the 2016 Global Contest for the “Best China-Focused Cases” have been announced. A case study titled “FamilyMart: ‘Internet Plus’ Strategy” written by CEIBS Assistant Professor of Marketing Lin Chen won the Final Award, which includes a cash prize of RMB 100,000 (US$ 15,000 pre-tax). The annual competition is co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases (ChinaCases.org) with the aim of promoting global research on China-specific management issues. There were 199 cases submitted to the 2016 competition. After a rigorous screening process including blind reviews, group reviews, a nomination committee and a review by an International Expert Panel, 87 cases met the criteria set for acceptance by the “Shanghai MBA Case Library”. Eight cases won the Nominated Case Award. These eight cases are:

  • Can Huawei Overcome Roadblocks in its Quest for Global Markets? Muralidhara GV, IBS Hyderabad, India & Hadiya Faheem, Freelance Casewriter
  • Can Starbucks Sustain its High Prices in China? Debapratim Purkayastha, Benudhar Sahu, and S. Venkata Seshiah, IBS Hyderabad, India and Trilochan Tripathy, Xavier School of Management, India
  • From a Product Brand to a Platform Brand: The Business Logic of the Evolution of Internet Brand Handu He Jiaxun and Zhu Liangjie, East China Normal University
  • Midea Group: Founder-CEO Succession in a Chinese Home-Appliance Maker Jean S K Lee and Zhao Ziqian, China Europe International Business School (CEIBS)
  • OFO: A Bike-Sharing Firm from Campus Wang Rui, Peking University and Qian Liping, Chongqing University
  • Struggle to Balance: Supply Chain Practice of China Resources Henan Pharmaceutical Company
    Zhao Xiande and Wang Liang, China Europe International Business School (CEIBS), and Yu Feng, Tongji University
  • Solar Flare: The Rise and Fall of Suntech Power Holdings Daniel Han Ming Chng and  Zhao Ziqian, China Europe International Business School (CEIBS)
  • Shenzhen SJET Supply Chain Co., Ltd. Zhao Xiande, China Europe International Business School (CEIBS), Song Hua and Lu Qiang, Renmin University of China, Jerry Wei, University of Notre Dame, and Huang Qiuping, South China University of Technology

There were three phases in the 2016 Global Contest review process. In Phase 1, reviewers evaluated whether a submitted case met the Shanghai MBA Case Library criteria; in Phase 2 a shortlist of a maximum of 10 eligible cases was drawn up for the Nominated Case Awards; and in Phase 3 a maximum of five winning cases were selected from the shortlist nominees. From April 14 to 19, the five members of the International Expert Panel gave their own independent opinions on the nine nominees and held a secret ballot in which they recommended a ranking of the cases, and supported this with reasoned arguments. Following the ballot the five experts held a teleconference to exchange opinions and one winning case was selected from the nine nominees which the experts felt was representative of the high quality of the contest. The members of the International Expert Panel are:

  • P.W. (Paul) Beamish, Professor of General Management at Ivey Business School and Executive Director, Ivey Publishing;
  • Pierre Chandon, Professor of Marketing and The L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD;
  • Richard McCracken, Director of The Case Centre;
  • You Jianxin, Professor of General Management at Tongji University and Honorary Dean at the School of Management, Shanghai University;
  • Liang Neng, Professor of Management at CEIBS and President of IACMR.

More details about the review process can be found at ChinaCases.Org. For more information about the winners of the 2015 Global Contest please see here.

We look forward to your participation in the 2017 Global Case Contest for “Best China-Focused Cases”. Details will be announced in mid-2017. Please visit ChinaCases.Org  for more information. If you have any questions please contact us by phone at +86 (21) 2890 5345 or by email at chinacases@ceibs.edu.