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Wednesday, October 11, 2017

CEIBS Brings WELA Programme to South Africa

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October 11, 2017. Johannesburg – CEIBS has launched its Women Entrepreneurship and Leadership for Africa (WELA) Programme in South Africa in partnership with Upbeat Marketing. The Programme aims to teach women how to become effective entrepreneurs and also provides them with the skills to coach other women entrepreneurs. It provides participants with a practical, hands-on platform for exploring  the issues, challenges and opportunities women face in creating, managing and leading companies in Africa. The programme began in Ghana in 2012 and is now also available in Nigeria. Plans are underway for an upcoming launch in Morocco.

The five-module programme will begin in South Africa in November and includes a China immersion module that allows WELA participants the opportunity to build their “China Depth” through a 12-day visit to Shanghai and Yiwu. Entrepreneurship mentoring is provided throughout the programme’s five-month duration and participants will also benefit from the services of a professional coach. One participant likened it to a “mini-MBA focusing on entrepreneurship”. The programme aims to aid current and potential women entrepreneurs in identifying business opportunities as well as maintaining viable and sustainable enterprises, and scaling them up.

Speaking at the programme’s launch in South Africa that was held in August, Professor Mathew Tsamenyi, Executive Director of the CEIBS Accra Campus, said he was pleased with the warm reception that WELA has received there. “We are very encouraged by the  enthusiasm with which South African women entrepreneurs have welcomed the WELA  programme launch,” he said. “Through WELA, we look forward to  sustaining women-owned enterprises in Africa as well further embedding  intra-Africa, and Africa-China business linkages.” He also highlighted the high-calibre faculty that CEIBS brings to the programme, and the networking opportunities it provides. “In fact, on graduation, WELA students get to be part of an alumni network of more than 20,000 CEIBS students around the globe,” he said.

The Founder & CEO of Upbeat Marketing, Dr. Nathalie Beatrice Chinje, said she is looking forward to the programme’s success in South Africa. “After many years of engagements with the CEIBS team, I am delighted to have brought CEIBS and its WELA programme to South Africa,” she said. “WELA has been purposefully-designed to address the skill gaps identified amongst growth-oriented women-owned enterprises.”

Dr. Chinje made her remarks at the programme’s launch event, where she also moderated a panel discussion on upgrading the skills development of women in Southern Africa. Panelists included CEIBS GEMBA2010 alumnus Ms. Louise Vogler, Chief Credit Officer at Standard Chartered Bank, South Africa; Mrs. Happy Ralinala, former Executive at Business Banking at Barclays Africa and also a Board Member of the Business Women Association (BWA), South Africa’s largest business women’s association; Mr. Emmanuel Akere, Founder of Watershed Capital; and Prof. Tsamenyi.

Applications are now being accepted for the 2017 WELA Programme. Get the WELA 2017 brochure and application form here.     

Writer: 
Samuel Ocloo-Dzaba
Editor: 
Janine Coughlin