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Wednesday, November 1, 2017

CEIBS Now Within Reach of Morocco’s Women Entrepreneurs

November 1, 2017 – As of next January, China Europe International Business School (CEIBS) will offer entrepreneurial training to women in Morocco through a partnership with ESCA Ecole de Management. CEIBS Women Entrepreneurship & Leadership for Africa (WELA) programme will be available in Casablanca, the city Humphrey Bogart and Ingrid Bergman made famous on the silver screen in the 1940s.  The collaboration is the first of its kind in Morocco.

“With WELA’s expansion to Morocco, CEIBS now has an impact on the lives of Africa’s women entrepreneurs from the north to the south of the continent, with programmes available in Casablanca, Accra, Lagos and Johannesburg,” said CEIBS Dean, Professor Ding Yuan. “They will be able to leverage their networks across these four cities. We also look forward to welcoming these ladies to our Shanghai Campus for their final module, an opportunity to meet their counterparts in China and get a first-hand view of how business is done in one of the world’s most dynamic economies.”

ESCA’s reputation as a leading business school in Morocco made it the ideal partner. The private institution’s local strength, global focus and flexibility were key factors. “ESCA has an international network of 88 academic partners and is a member of 6 international organisations dedicated to education and academic excellence in Africa and around the world,” said Executive Director of CEIBS Africa Professor Mathew Tsamenyi. “It currently hosts students from business schools from North America and Europe so has the experience and reputation to partner with CEIBS.”

Almost 160 women have already completed CEIBS WELA, a practical hands-on programme that meets for three days every two months in Africa. It is then capped off with a 12-day China module that includes a trip to Yiwu International Trade City, the world’s largest wholesale market for small commodities, plus visits to well-known Chinese companies and MNCs doing business in China. All this is complemented with mentoring that provides individualised support as needed. “Making connections with peers who share similar experiences and goals will help the ladies of WELA work together in confronting the challenges of being female business owners. They can also leverage their expanding network to help grow their businesses,” said Prof. Tsamenyi. “WELA success stories are proof of CEIBS’ commitment to not only transformational entrepreneurial education, but also to empowering the women of Africa.”

Multi-award winning physician, motivational speaker, executive coach, author, mentor and mental health advocate Dr. Maymunah Yusuf Kadiri is among the impressive women who have completed the programme so far. She enrolled in WELA’s Lagos class in 2013.  In addition to being a Fellow of the National Post-Graduate Medical College of Nigeria, Dr. Maymunah is also a Consultant neuro-psychiatrist with over 10 years’ experience in practice. She is currently Medical Director and Psychiatrist-In-Chief at Pinnacle Medical Services, a health and wellness centre that focuses on psychological, behavioural and mental health related issues. She is also a Goldman Sachs Scholar on Entrepreneurial Management at the Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan Atlantic University.

Five years before she enrolled in WELA, Elorm Goh was already making waves. She was one of five winners of the United Nations’ Sukuma Young Afrika Entrepreneurs Award and The TNJ Forty under 40 awards. She’s currently the Executive Director and Co-founder of Agrisolve, a link between rural farmers and markets. Her interest in farming communities dates back to 2008, when she launched Food Transactions Limited to help farmers find markets for their produce. Six years later she was appointed the Commodities Trades Manager of Wienco Ghana Limited, one of Africa’s largest agricultural institutions, where she was responsible for working with rural farmers to convey 200,000 metric tonnes of commodities produced by over 40,000 farmers to various markets across Ghana and West Africa. She enrolled in WELA’s Accra class in 2015.

Childhood memories of watching her mother work in her clothing factory plus an adult desire to provide impeccably tailored clothing for the corporate world inspired Omoyemi Chukwurah to launch Seams & Stitches Limited. Ten years later, her company has earned a reputation as a highly sought after supplier of corporate uniforms to a diverse client-base that spans everything from banking to hospitality. She weathered Nigeria’s economic recession by successfully applying skills learned from WELA Lagos 2015, cutting costs and increasing efficiency. In October 2016, after completing WELA, she was invited by the Nigerian Economic Summit Group to participate in a panel where she spoke on ‘Driving SME Growth for Made in Nigeria Goods and Services’. Stanbic IBTC Bank in Nigeria recently made her SME brand ambassador, an honour she sees as validation of the quality training she received from the WELA programme. 

Eleven years ago when she couldn’t find a job, Dzifa Ama Anyasor took matters into her own hands and started her own company, Ultimate Credit Solutions Ltd. She began by selling small kitchen appliances to her friends on credit, using her family car for deliveries, and her small rented apartment as an office. Today, the company is known as a supplier of home and electronic appliances, with very flexible payment terms; it also provides jobs for others through its three locations across Ghana. With the lessons learned from WELA Accra 2012, she has been able to transform the company into one that is operationally and structurally sound, providing a solid foundation on which to build even greater success.

WELA begins in Casablanca in January 2018 and runs until April. There will be four modules at ESCA Ecole de Management and one at CEIBS Shanghai Campus. The programme will cover Entrepreneurial Finance & Accounting, Entrepreneurial Sales & Marketing, Strategy and Innovation in Entrepreneurial Ventures, Entrepreneurship, Leadership and Gender in Africa.

Click here for more stories about the Phenomenal Women of WELA.

For more information about enrolling in WELA email africaprogram@ceibs.edu.



Charmaine N. Clarke & Samuel Ocloo-Dzaba