Video lecture

Professor Willem Burgers discusses Marketing in China and how western multinationals can surprisingly learn much from Chinese companies' innovative, counterintuitive and holistic approach to marketing in China.

• CEIBS video interview with Bill Cai, founder of Real Kungfu, China's largest fast-food chain
• CEIBS video interview with Thomas Wetherell, president of Innovatize
• CEIBS video interview with Olaf Litjens, director of Unisono
• The China Surprise
  - by Willem Burgers (PDF)

Video lecture

Professor Arthur Yeung discusses Talent Management in China and how the best employers - both Chinese companies and foreign multinationals - manage, recruit and retain people to win the talent war in China.

• CEIBS video interview with Paul Mak, greater China president of Mary Kay
• CEIBS video interview with Ralph Grippo, VP of Portman Ritz-Carlton Shanghai
• Case study: Alibaba.com (PDF)
• Case study: Mary Kay China (PDF)
• Case study: Portman Ritz-Carlton (PDF)

Video lecture

Professor Henri-Claude de Bettignies discusses Cross Cultural Awareness and Dilemmas for Doing Business in China and looks at what expatriate managers can do to cope with the unique conflicts of interest they may face especially in China.

• CEIBS video interview with Jean-Luc Chereau, chairman of Carrefour China
• How China Transforms an Executive's Mind - by Nandani Lynton & Kirsten Hogh Thogersen (PDF)
• Case Study: Safety First in China (PDF)

Video lecture

Professor Juan Antonio Fernandez discusses Leadership for Success in China and shares insights from China-based CEOs on what leadership styles work well on the mainland.

• CEIBS video interview with Magnus Gyllo, VP of Atlas Copco (China) Investment
• China CEO: Chapter 1 - by Juan Antonio Fernandez (PDF)
• Case Study: Emerson Electric (Suzhou)
• Case Commentary: Emerson Electric (Suzhou)

Video interview

Jack Ma, founder and chief executive of Alibaba.com, shares his perspectives with Arthur Yeung, Philips chair professor of human resource management at CEIBS, on:

How to overcome the challenges of starting a business in China
His personal philosophy on managing people and discovering their "entrepreneurial spirit" What companies seeking entry into China should do to succeed

Risks in China's economy

Where is China's economy heading? What is the state of regulatory reform in China and what are the hidden risks that could derail China's growth? Xu Xiaonian, professor of economics and finance at CEIBS, answers your questions.

• The Myth of Asian Miracles
  - by Paul Krugman (PDF)
• Institutional Foundations of Finance and Growth - by Xu Xiaonian (PDF)
• Why the Change of Growth Model Is Easier Said than Done - by Xu Xiaonian (PDF)