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Tuesday, January 3, 2017

How Zara Changed Fashion Retailing-Suzhou Seminar

How Zara Made the World's 2nd Richest Man: CEIBS Executive Seminar & Infosession

Zara is now the largest clothing retailer in the world, making its founder, Amancio Ortega, the 2ndrichest person in the world, recently overtaking Warren Buffet. Zara has changed the fashion retailing game through speed to market, process innovation and changing customer behavior.

CEIBS Associate Dean and Professor of Operations Nikos Tsikriktsis will give a fascinating seminar on the secrets behind Zara's phenomenal success.

In this real EMBA classroom experience, you will learn:

  • How does Zara design, source, manufacture and distribute new lines in 10-12 days in an industry that averages nine months?
  • How does Zara maintain high profitability despite selling at low margins?
  • How can a company with less than 0.5% advertising budget be a market leader?
  • How can Zara execute ‘fast fashion’ when 48% of its production still resides in Spain?

Event Details:

  • Time: Tuesday, 10 Jan 2017, 18:45-20:30
  • Venue: Hyatt Regency Suzhou. 88 Huachi street, SIP, Suzhou
  • Language: English
  • Cost: No charge, but please register in advance (click here for registration)


  • 18:15 - 18:45 Registration & Networking
  • 18:45 - 20:15 Seminar by Professor Nikos Tsikriktsis
  • 20:15 - 20:30 Admission Q & A Session (Optional) 
  • 20:30 - 21:00 Wine & Networking

About Speaker:

Tsikriktsis, Nikos

Professor of Operations Management, Associate dean for Global EMBA Programme

Professor Tsikriktsis's areas of interest include operations strategy, service management and supply chain management. His articles have appeared in several leading journals includingManagement Science, Journal of Operations Management, Manufacturing & Service Operations Management, Production & OperationsManagement, Decision SciencesandJournal of Service Research. Currently he is researching and developing cases in the airline, retailing and financial serviceindustries.

Prior to CEIBS, he was Professor of Operations and Service Management at IMD, Switzerland and a faculty member at London Business School (UK) and at ALBA (Greece).