Lean Start-up: Theory and Practice - Taipei, April 11, 2017
We cordially invite you to attend our exclusive 1+1 Lecture Lean Start-up: Theory and Practice in Taipei on April 11, 2017.
About the lecture
Does experimentation really trump business planning in the battle to minimize risk for start-ups? With the Lean Start-Up methodology continuing to gain a foothold in mainstream entrepreneurship circles, CEIBS Professor of Management Practice Dr. Gong Yan lifts the lid on the theory and shares real-life examples behind the growth of Eric Ries' methodology.
About Dr. Gong Yan
Professor of Management Practice at CEIBS, Dr. Gong’s research focuses on capabilities, routines and unexpected events in entrepreneurial firms. His current research explores how new firms develop routines and capabilities, and how they respond to surprising events in entrepreneurial processes. His research has been published by the Academy of Management Review, Journal of Technology Transfer, Academy of Management Best Paper Proceedings, Handbook of Organizational Routines, and Frontiers of Entrepreneurship Research. He was a finalist for the 2006 INFORMS/Organization Science Dissertation Proposal Competition.
Who should attend?
Friends of CEIBS, alumni and professionals who are interested in enrolling in our MBA or GEMBA programmes
Ding Yuan: Dean and Vice-President; Professor of Accounting, CEIBS
Gong Yan: Professor of Management, CEIBS