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Tuesday, April 11, 2017

Lean Start-up: Theory and Practice - Taipei, April 11, 2017


We cordially invite you to attend our exclusive 1+1 Lecture Lean Start-up: Theory and Practice in Taipei on April 11, 2017.

About the lecture
Does experimentation really trump business planning in the battle to minimize risk for start-ups? With the Lean Start-Up methodology continuing to gain a foothold in mainstream entrepreneurship circles, CEIBS Professor of Management Practice Dr. Gong Yan lifts the lid on the theory and shares real-life examples behind the growth of Eric Ries' methodology.

About Dr. Gong Yan
Professor of Management Practice at CEIBS, Dr. Gong’s research focuses on capabilities, routines and unexpected events in entrepreneurial firms. His current research explores how new firms develop routines and capabilities, and how they respond to surprising events in entrepreneurial processes. His research has been published by the Academy of Management Review, Journal of Technology Transfer, Academy of Management Best Paper Proceedings, Handbook of Organizational Routines, and Frontiers of Entrepreneurship Research. He was a finalist for the 2006 INFORMS/Organization Science Dissertation Proposal Competition.

Who should attend?
Friends of CEIBS, alumni and professionals who are interested in enrolling in our MBA or GEMBA programmes

Our speakers
Ding Yuan: Dean and Vice-President; Professor of Accounting, CEIBS
Gong Yan: Professor of Management, CEIBS

Date: April 11, 2017
Venue: 臺北君悅大飯店 - 1樓君寓二場地    Taipei Grand Hyatt, 2 SongShou Road, Taipei, Taiwan, 11051,
Language: English

19:30-20:30         Registration & Networking
20:30-22:00         Welcome address by Dr. Yuan Ding
                          Exclusive 1+1 Lecture by Dr. Gong Yan

Registration: Please email Christina Mou mchristina@ceibs.edu to register or for any enquiries.