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Friday, June 16, 2017

2nd CEIBS Marketing Symposium 2017

The Marketing Department at China Europe International Business School (CEIBS) invites you to attend the 2nd CEIBS Marketing Symposium in Shanghai on June 16, 2017.

This symposium serves as a forum for scholars and research practitioners from diverse disciplines to share the latest marketing research outcomes, and support, promote and enrich the research and business world. This year's theme is  "Brave New World of Marketing: New Strategies, Methods and Decision Processes".

The Chair of the Organizing Committee is Chen Lin, Assistant Professor of Marketing at CEIBS; and the keynote speaker is Professor Teck H. Ho, who is the Professor of Marketing at National University of Singapore and the Editor-in-Chief of Management Science.

The 2nd CEIBS Marketing Symposium
The Department of Marketing of China Europe International Business School (CEIBS)

Conference Venue: 115-Academic Building 3, CEIBS Shanghai Campus


June 15, 2017

18:00 p.m.

Welcome Dinner (for presenters and discussants)



June 16, 2017

9:00-9:15 a.m.

Opening Ceremony by Prof. Chen Lin & Opening Speech by Marketing Department Chair Prof. Dongsheng Zhou

9:15-10:15 a.m.

Keynote Speech: Professor Ho Teck Hua, Deputy President (Research & Technology), Tan Chin Tuan Centennial Professor, National University of Singapore

10:15-11:15 a.m.

Paper 1 – Mobile Targeting Using Customer Trajectory Patterns
Presenter: Prof. Anindya Ghose, New York University
Discussant: Professor Yang Li, CKGSB

11:15-11:30 a.m.

Coffee Break

11:30-12:30 a.m.

Paper 2–Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales
Presenter: Professor Doug Chung, Harvard University
Co-authors: Professor Kyoungwon Seo, Seoul National University Business School
Professor Reo Song, California State University
Discussant : Professor Chunhua Wu, The University of British Columbia

12:30-13:45 p.m.

Luncheon The Cloud, Commons Building

13:45-14:45 p.m.

Paper 3 – Does Online Word-of-Mouth Increase Demand? (and How?):
Evidence from a Natural Experiment
Presenter: Professor Wenbo Wang, HKUST
Co-authors: Professor Stephan Seiler, Stanford University
Prof. Song Yao, Northwestern University
Discussant: Professor Jian Ni, Johns Hopkins University

14:45-15:45 p.m.

Paper 4 – The Urgency Bias
Presenter: Professor Meng Zhu, Johns Hopkins University
Co-authors: Professor Yang Yang, University of Florida,
Professor Christopher K. Hsee, University of Chicago
Discussant: Professor Iris Hung, Fudan University

15:45-16:15 p.m.

Coffee Break

16:15-17:15 p.m.

Paper 5 –Affective Boundaries of Scope Insensitivity
Presenter: Prof. Hannah Chang, Singapore Management University
Co-author: Michel Tuan Pham, Columbia University
Discussant: Professor Charlene Chen, Nanyang Business School

Please contact Iris WAN wiris@ceibs.edu if you have any questions. Registration for the symposium is free but you are responsible for your own travel and accommodation expenses.

For accommodation, nearby hotels include:
A. Shanghai Marriott Hotel Pudong East (5 stars/No. 15 New Jinqiao Road)
B. Dongjiao State Guest Hotel (5 stars/No. 1800, Jinke Road)
C. Ramada Pudong (4 stars/No. 18, New Jinqiao Road)
D. Holiday Inn Express Jinqiao Central (No. 1359 Jinqiao Road)

Thank you for your support. We look forward to seeing you at the conference!