| Monday October 29 |
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9:00 - 9:10
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Welcome Address
Prof. Zhu Xiaoming
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President of CEIBS
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9:10 - 9:30 |
Opening Keynote Speech
Prof. Wan Gang
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Minister of Science and Technology, PRC
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Chair: Prof. Rolf D.Cremer
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Dean & Vice President of CEIBS |
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Session 1: Development of China's Automotive Industry in a Macroeconomic Context
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China's economy is roaring ahead and gives no indication of slowing down. Consumption is growing even faster, and will become the main driver of China's further economic growth. The car industry is riding the wave, but is concerned about a possible slow-down. In addition, the Chinese government takes a keen interest in the development of the car industry, and its policy measures are having a direct impact on the industry. This session will deal with the macroeconomic development and the policy background against which the Chinese automotive market is developing. |
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9:30 - 9:50
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China's Current Macroeconomic Situation
Prof. Wang Luolin
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Chairman of the Academic Committee & Former Standing Vice President, Chinese Academy of Social Science
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9:50 - 10:10 |
Development of China' Proprietary Brands
Mr. Chen Qingtai |
Research Fellow of the Development Research Centre of the State Council of PRC
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10:10 - 10:30 |
Topic to be confirmed
Dr. Winfried Vahland
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Executive Vice President of Volkswagen Group; President & CEO of Volkswagen Group China
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| 10:30 - 10:50 |
Q & A (Moderator)
Prof. Zhang Weijiong |
Vice President & Co-Dean of CEIBS
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10:50 - 11:10 |
Coffee Break
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Session 2: Cooperation & Competition |
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Foreign companies no longer can look at China as"just another market". The size of the market and the emerging strength of their domestic competitors require a more sophisticated approach, often at the global level. On the other hand, Chinese car producers equally need to work together with their global competitors, both inside and outside China. This session will provide a top level perspective on the dynamics of industry cooperation in China. |
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11:10 - 11:30
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Cooperation and Competition in China - The Car Sector
Mr. Christian Streiff
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CEO of PSA Peugeot-Citroën
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11:30 - 11:50 |
Cooperation and Competition in China - The Commercial Vehicle Sector
Mr. Paolo Monferino
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CEO of Iveco S.p.A.
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11:50 - 12:10 |
Cooperation and Competition - A Chinese Perspective
Mr. Xu Heyi
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Chairman of Beijing Automotive Industry Holding Co., Ltd
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12:10 - 12:30 |
Q&A (Moderator)
Prof. Rolf D. Cremer
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Dean & Vice President of CEIBS
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12:30 - 13:30 |
Lunch ( Student Center )
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Session 3: Safety: an Emerging Concern |
As in the markets of the US and Europe, safety will increasingly influence the development of the Chinese car industry. This session will look at the global and EU experience, and how China could learn from it.
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13:30 - 13:50
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Safety - The Global View (to be confirmed)
Mr.Robert Klein
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Asia Regional Programme Director, Global Road Safety Partnership(GRSP)
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13:50 - 14:10 |
Safety - The EU Experience
Mr.Petr Duchon
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Member of the European Parliament
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14:10 - 14:30 |
Safety Standards in China
Prof. Zhao Hang |
President of China Automotive Technology and Research Center
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14:30 - 14:50 |
Q&A (Moderator)
Mr. Ivan Hodac
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Secretary General of ACEA
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14:50 - 15:10 |
Coffee break
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Session 4: Component Manufacturers |
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Components remain the weakest link in the value chain, but a competitive component sector will be a key element in the successful development of China's automotive industry. Senior industry executives will give their views on the trends in component production in China and the integration of China in the global supply chain. |
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15:10 - 15:30
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Building a Globally Competitive Chinese Supplier
Mr. Li Jindian
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Chairman of SG Automotive Group Co., Ltd.
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15:30 - 15:50 |
China in the Global Supply Chain
Mr. Pierre E. Cohade
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President of Asia Pacific Region,Goodyear Tire Management Company(Shanghai) Ltd.
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16:10 - 16:30 |
Challenges for Foreign Component Manufacturers in China
Mr. Kenneth Yu |
Managing Director, China Region and 3M China
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16:10 - 16:30 |
Q&A (Moderator)
Mr. Jan Borgonjon
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President of InterChina Consulting
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Session 5: Commercial Vehicle Sector |
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China's commercial vehicle sector keeps on growing and remains a very important part of the auto sector. While China has started exporting commercial vehicles, it has to overcome both technological and industrial challenges in response to the increasing demands on emission control and energy conservation. At the same time, although international cooperation is still relatively limited, it is bound to increase in the future. This session provides insights from both western and Chinese executives on where the commercial vehicle segment is going in China. |
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16:30 - 16:50
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Development of China's Commercial Vehicle Sector in a Competitive International Context
Mr. Xu Changming
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Director of the Information Resources Department of the State Information Centre, PRC
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16:50 - 17:10
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Heavy Duty Commercial Vehicles- Opportunaties and Challenges in China and Abroad
Mr. Mats Harborn |
General Manager of Scania Sales (China) Co.,Ltd
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17:10 - 17:30 |
China's Heavy-Duty Truck Market: Current Status and Future Trends
Mr. Tong Dongcheng
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President of Dongfeng Commercial Vehicle Corp.
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17:30 - 17:50 |
Q&A (Moderator)
Mr. Ivan Hodac
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Secretary General of ACEA
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18:30 - 20:30 |
Welcome Dinner at Pudong Shangri-La
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| Tuesday October 30 |
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| Session 6: Product and Brand |
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China's market is developing its own dynamics, with a large, fast growing and sophisticated high-end segment, and even faster growing, highly competitive and highly dynamic lower and medium segments. New consumers enter the market every year, and brand loyalty is limited. What challenges does this pose for both product and brand development? |
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9:00 - 9:20
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Building a Mass Market Brand in China's Automotive Market
Mr. Xiao Guopu
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Vice President of Shanghai Automotive Industry Corporation
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9:20 - 9:40 |
Consumer Trends in China
Mr. Klaus Paur
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Regional Director of TNS Automotive, North Asia-Greater China and Korea
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9:40 - 10:00 |
Brand Building in China's Automotive Market
Mr. Keith A. Davey
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Vice President of Ford Motor (China) Ltd.
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10:00 - 10:20 |
Q&A (Moderator)
Prof. Waldemar A. Pfoertsch
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Associate Professor of Management of CEIBS
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10:20 - 10:40 |
Coffee Break
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Session 7: Future Trends |
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China's car sector will undergo the influence of the global automotive industry, but might also go its own way and possibly leapfrog in certain aspects. This session will look at some key emerging trends both at global level and in China. |
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10:40 - 11:00
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Topic to be confirmed
Prof. Yu Zhuoping
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President of Auto College, Tongji University
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11:00 - 11:20 |
Local Solutions for China
Mr. Xia Zhibing
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General Manager of BYD Auto Sales Co.,Ltd.
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11:20 - 11:40 |
Closing Keynote Speech
Mr. Chen Bin |
Director General of the Industrial Department of the National Development and Reform Commission of PRC
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11:40 - 12:00 |
Closing Address
Prof. Pedro Nueno
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Executive President of CEIBS
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12:00 - 13:00 |
Lunch |
CEIBS Student Centre |
