July 15, 2010 -- The China Europe International Business School (CEIBS) is collaborating with three other top Asia business schools to recruit high calibre students in Europe and North America. This groundbreaking initiative, a response to the growing interest in studying in Asia, will see -- for the first time ever -- Asia's Top 4 four b-schools engaged in promotional activities as a group.

CEIBS is joined by HKUST Business School in Hong Kong, Indian School of Business (ISB), and NTU Nanyang Business School in Singapore. All are ranked within the Top 30 in this year's Financial Times rankings.

Located in the most dynamic and influential cities in growing economies, these four business schools share the same passion for excellence in business education in Asia and aim to develop leaders with a deep understanding of the region. As a sign of the schools' commitment to the initiative, one Dean from each institution signed the Memorandum of Understanding that facilitated the coalition. 

Said CEIBS Dean and Vice President Professor Rolf D. Cremer, "More business, and consequently more wealth, is moving from West to East each year. Some 139 of the global Fortune 500 are now based in Asia, a 10 percent increase from 2008 to 2009. Despite the global financial crisis, Asia is growing at an astonishing rate."

The brochure

Teams from the Top 4 Asia B-schools will attend QS MBA fairs this fall as a group. They will hold special information sessions with talented young professionals in Europe and North America where they will provide details about the benefits of studying for an MBA in Asia. The schedule includes four stops in North America in September, followed by a tour of Europe in October:

North America
• Los Angeles: September 11th, Wilshire Grand Los Angeles
• San Francisco: September 12th, The Fairmont San Francisco
• Toronto: September 19th, Metro Toronto Convention Centre
• New York: September 25th, Hilton New York

Europe
• Paris: October 9th, Palais des Congres
• London: October 23rd, QEII Conference Centre
• Madrid: October 26th, Husa Princesa

Representatives from the Top 4 b-schools.

To complement this roster of events, the Top 4 Asia business schools have also launched a website www.topasiabschools.com where interested applicants can register and find more details about schools in the coalition. The Financial Times, BusinessWeek, MBA Channel and other well-known media are among the media partners for this event.

A screen shot from the website.