November, 22, 2007. Shanghai campus - CEIBS today hosted a delegation from top German business media for a customized China briefing. The event was organized and sponsored by Bayer AG and was attended by Bayer  AG  executives including   Heiner Springer, Executive Vice President for Communications, and  Micheal Schade, Senior Vice President and Head of Corporate Policy and Media Relations. 

Six members of Germany's most respected business media attended the event, including: Martin Schmuck, editor-in-chief of Zweites Deutsches Fernsehen; Franz Sommerfeld, editor-in-chief of Kölner Stadtanzeiger; Friedrich Roeingh, editor-in-chief of Westdeutsche Zeitung, Dr. Richard Kiessler, editor in chief of NRZ; Jost Springensguth, editor-in-chief of Koelnische Rundschau; and Ulrich Reitz, editor in chief of WAZ.

After a campus tour lead by CEIBS Co-Dean Rolf Cremer, the delegation attended a series of presentations. Dean Cremer first spoke on the  impact of the re-emergence of China  as a world power. Dr. Stephen Green, senior economist at Standard Chartered Bank (China) then delivered a speech on  key attributes of the Chinese economy today .

Bayer is a long-term sponsor of CEIBS  and is a Research Fund Partner.  Since  2006, the company  has sponsored the school's  Bayer Chair in Strategy and Marketing .


campus tour lead by CEIBS Co-Dean Rolf Cremer

Dr. Stephen Green, senior economist at Standard Chartered Bank (China) then delivered a speech