Speaking to an audience of CEIBS MBA students on Wednesday 10 October, Mr. Jean-Paul Mollie, Commercial Director of Dow Corning Asia, shared his experience and advice on applying innovation and on how to be a successful marketing professional.

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Mr. Jean-Paul Mollie, Commercial Director of Dow Corning Asia

Dow Corning’s unique dual brand marketing strategy with the audience, Mr. Mollie introduced 10 ways of innovation, from finance to delivery to the after sales of a product, and how a marketing strategy needs be applied to each stage of the product value chain. Following an overview of the functions and characteristics of a marketing strategy in innovative companies, Mr. Mollie then discussed “how to be a successful professional”. He summarized the career development for a marketing professional into four stages: acquiring, applying, leveraging and visioning and also provided a simple tool to help students find the best possible position for “ME”.

Responding to a question about how to motivate the marketing professional as they evolve from the “acquiring” stage to “visioning” stage, Mr. Mollie said that Dow Corning has creative incentive mechanisms, while a passion for this profession and internal motivation is longer lasting and more self-directive than external motivation.