SHANGHAI, China, September 16, 2006 - China Europe International Business School (CEIBS), the leading business school in Asia, will host the second annual China Health Care Management Forum at their Shanghai campus.

Building on the success of last year's forum, this year's topic, "New Horizons for China's Medical Reform", will look at the macro issues behind the soaring and unaffordable medical costs. Six sessions throughout the day will cover such topics as strategic choice in the development of China's health care system, establishment of a fair and efficient medical delivery system, medical insurance, the pharmaceutical industry's innovation and build up of R & D capability, and the creation of a modern medicine distribution system.  The closing session will address the prospects of the county's health care reform given the size and complexity of China.

Representatives from different sectors of the health care industry in China will come together and discuss practical options from the perspectives of government, scholars, pharmaceutical companies, health insurance companies and hospitals. Speakers include Professor Yin Dakui, Chairman of the Chinese Medical Doctor Association, former Deputy Minister of Health PRC, Henk Bekedam, the World Health Organization's Chief Representative in China, Jorg Ostertag, President of Eli Lilly China, and Ge Yanfeng, Deputy Chief of the Social Development Research Department, Development Research Center of the State Council of PRC. and etc.

Find out more on Saturday, September 16, 2006 when government policy makers, industry leaders and distinguished scholars will gather at CEIBS in Shanghai to explore issues behind the rocketing medicine prices and discuss practical options from different perspectives. For more information about the 2006 China Health Care Management Forum, please contact Ms. Stephanie Cheng at +86-21-28905246 or visit www.ceibs.edu/healthcareforum.