In the second half of Term 3, students are required to undertake a practicum which is usually in the form of a group consultancy project (GCP) for seven weeks. During the GCP, groups of four to six students undertake a project within a company under the joint supervision of a faculty advisor and a company mentor. Each project is specially designed by the host company to address current business problems and has the potential to create meaningful and constructive changes within the host organisation.

The purpose of the practicum is two-fold: to allow students from various industries and functions to apply their knowledge and skills in a real business setting and to foster mutual understanding between students and host companies for job opportunities.

Most of the projects are within multinational firms in Shanghai. There are also some opportunities to do projects in other cities in China or abroad.

Project China -- Wound Care Products

"The project turned out quite well.  We got a much better understanding of the market, and at a very affordable cost.  Overall I think that the quality of the outcome was very good and it also raised some issues we had not foreseen before. So, now we are in the process of opening our own office in Beijing."

Mans Olsson, Brand Manager, Molnlycke Health Care Asia Pacific

Entry Strategy for Bertelsmann Arvato Service China

"The Team demonstrates a highly efficient manner despite the limited time and information provided.  All Team members are self-motivated, good team players, and quick to adapt to our unique business thinking.  An outstanding result justified their hard working."

Kevin Xu, General Manager, Bertelsmann Commercial Services Co., Ltd.