Concentrations

Students can opt to specialise in Finance Concentration or Marketing Concentration by taking elective courses as required or not to have a concentration. Students both participating in international exchange and specialising in a concentration are advised to take full advantage of the fact that many of our exchange partner schools excel in authoritative rankings in Finance and/or Marketing.

To be qualified for the Marketing Concentration, a student is required to study 12 credits of electives in Marketing, including two required electives: (1) Marketing Research and (2) Consumer Behaviour or Managing Business Marketing & Sales.

To be qualified for the Finance Concentration, a student is required to study 12 credits of electives in Finance & Accounting, including two required electives out of the following three: (1) Investments, (2) Advanced Corporate Finance, and (3) Financial Statement Analysis.

Elective Courses

Students are given the opportunity to specialise in their areas of interest. In Term 3, Term 4 and Term 5, CEIBS offers a wide range of elective courses. A tentative list of elective courses includes:

Electives in Marketing

• Advertising & Promotion (2 credits)
• Consumer Behaviour (2 credits)
• Game Theory & Strategic Marketing (3 credits) 
• Managing Business Marketing & Sales (2 credits)
• Marketing Research (3 credits)
• New Product Development & Marketing (2 credits) 
• Sales Force Management (2 credits)
• Services Marketing (2 credits)
• Special Topics in Marketing (2 credits)

Electives in Finance & Accounting

• Advanced Corporate Finance (2 credits)
• Advanced Managerial Accounting  (2 credits)
• Banking (2 credits)
• Banking Simulation (2 credits) 
• Derivatives & Risk Management (2 credits) 
• Financial Statement Analysis (2 credits)
• International Finance (2 credits)
• Investment Banking (2 credits)
• Investments (2 credits)
• Mutual Fund & Portfolio Management (2 credits) 

Electives in Management:

• Change Management (2 credits)
• Commercial Law (2 credits)
• Cross-Cultural Management (2 credits) 
• Entrepreneurship (2 credits)
• Human Resources Management (2 credits) 
• Information Business (2 credits)
• Leadership (2 credits)
• Management Consulting (2 credits) 
• Negotiation (2 credits)
• Project Management (2 credits)

Electives in Economics & Decision Sciences:

• Business Forecasting (2 credits)
• Industrial Economics (2 credits)
• Information System (2 credits)
• International Economic Integration (2 credits)
• Macroeconomics (2 credits)
• Reengineering & 6 Sigma (2 credits)
• Supply Chain Management (2 credtis)