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Concentration & Electives


Students can opt for a general management focus or specialise in up to two concentrations in Finance, Marketing, Entrepreneurship or Digital Business by taking elective courses as required. Students who participate in international exchange and wish to take a concentration are advised to take full advantage of the courses offered by exchange partner schools which excel in Finance, Marketing, Entrepreneurship or Digital Business.

To qualify for any of the concentration, students must complete 10 credits from that specific subject area. 

Elective Courses

Students are given the opportunity to specialise in their areas of interest. A tentative list of elective courses includes:

Electives in Finance & Accounting:

  • Financial Statement Analysis
  • Advanced Corporate Finance
  • Investments
  • Private Equity and Venture Capital
  • Financing and M&A
  • Corporate Restructuring: Divestiture, Recapitalizations, Buyouts and Mergers
  • Private Equity Investment Committee
  • Financial Innovations and Market Failures
  • Impact Investing
  • Fixed Income Securities

Electives in Marketing:

  • Marketing Research
  • Consumer Behaviour
  • Pricing Strategies in the Digital Era
  • Branding in the Age of Digital
  • Game Theory and Strategic Marketing
  • Digital Marketing
  • Marketing to Organizations
  • Go to Market Strategies
  • Big Data Marketing
  • Innovation Logic
  • Strategic Innovation under New Technology Paradigm
  • Integrated Marketing Communications

Electives in Organisational Behaviour and Human Resources Management: 

  • Human Resource Management
  • Creativity and Design Thinking
  • Leadership and Acting-Unleashing your Leadership Potential through Acting Techniques
  • Global Leaders: Successfully Navigating Interpersonal Differences
  • Leadership: Developing High Performing Teams and Organizations
  • Leadership in Action

Electives in Strategy and Entrepreneurship:

  • Starting new ventures
  • International Entrepreneurship
  • Psychology of Entrepreneurship
  • Strategic Innovation Management
  • China's Rise, America's Decline: Business-Government Strategy in the New Era
  • Digital Strategy: How to Win and Lose Big in Digital Transformation and Disruption
  • Industry and Competitive Analysis
  • Problem Solving and Communication in Consulting
  • Consulting Skills for Manager
  • Gaining Competitive Advantage in Digital China
  • Rethinking Strategy in a Digital World
  • Negotiation
  • Crisis Management
  • Services Management 

Electives in Economics/Decision Science: 

  • Health Care: Economics and Industry
  • Strategic Project Management
  • Pharmaceutical Industry in China
  • Innovation of Health Care Industry
  • Managerial Decision Making Across Boundaries

*The subjects above may not be offered every year. Adjustments are made based on students’ demand and faculty availability.