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    Elite and diverse student body from over 20 countries

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    Mainland China’s largest and most prestigious alumni network of over 20,000


Concentration & Electives


Students can opt for a general management focus or Finance, Marketing or Entrepreneurship by taking elective courses as required. Students who participate in international exchange and wish to take a concentration are advised to take full advantage of the courses offered by exchange partner schools which excel in Finance, Marketing or Entrepreneurship.

To qualify for the Marketing Concentration, students must complete 12 credits of electives in Marketing, including two required electives: (1) Marketing Research and (2) Consumer Behaviour or Managing Business Marketing & Branding. To qualify for the Finance Concentration, students must complete 12 credits of electives in Finance & Accounting, including two out of the following three electives: (1) Investments, (2) Advanced Corporate Finance, and (3) Financial Statement Analysis. To qualify for the Entrepreneurship Concentration, students must complete 12 credits of electives in Entrepreneurship, including two required electives: (1) Starting New Ventures and (2) Entrepreneurial Finance.

Elective Courses

Students are given the opportunity to specialise in their areas of interest. A tentative list of elective courses includes:

Electives in Finance & Accounting:

  • Financial Statement Analysis
  • Advanced Corporate Finance
  • Investments
  • Investment Banking
  • Hedge Fund 
  • Emerging Markets Finance
  • International Financial Management
  • Fixed Income Securities
  • Introduction to Derivative Markets
  • Mutual Funds & Portfolio Management
  • The Future of Global Banking and the Case of China

Electives in Marketing:

  • Marketing Research
  • Consumer Behaviour
  • Pricing
  • Brand Management
  • Channel Management
  • Game Theory and Strategic Marketing
  • Online Analytics and Search Engine Marketing
  • Managing Business Marketing & Branding
  • Retailing Strategies and Selected Implications for Suppliers
  • Luxury Branding
  • Luxury Brand Retailing

Electives in Organisational Behaviour and Human Resources Management: 

  • Managing and Leading Teams
  • Leadership in Technology Firms
  • Decision Making and Integrative Thinking
  • Proactive Leadership and Conflicts of Interest

Electives in Strategy and Entrepreneurship:

  • Starting new ventures
  • Entrepreneurial Finance
  • Entrepreneurial Marketing
  • Managing Organisational Decline and Turnaround
  • Strategic Innovation Management
  • Mergers and Acquisitions Management
  • Current Topics in Chinese Strategy and Investments
  • Rethinking Strategy in a Digital World
  • New Product Development and Marketing
  • Negotiation
  • Corporate Entrepreneurship
  • Business Model Innovation and Entrepreneurial Design
  • Services Management 

Electives in Economics/Decision Science: 

  • Project Management
  • Health Care: Economics and Industry
  • Supply Chain Management   

*The subjects above may not be offered every year. Adjustments are made based on students’ demand and faculty availability.