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FRIDAY, APRIL 18 |
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8:30 - 9:00 |
Registration
CEIBS Shanghai Petrochemical Auditorium |
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| 9:00 -9:05 |
Welcome Address
Prof. Pedro Nueno
Executive President of CEIBS |
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9:05 - 9:10 |
Welcome Address
Cesare Romiti
President of Fondazione Italia Cina |
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| 9:10- 9:35 |
Opening Keynote Speech
Prof. Wang Depei
Deputy Chairman of China's Economic System Reform Research Association
Chief of Shanghai FC Economic Forecast Institute |
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| Session 1 |
Winning Chinese Consumers |
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| 9:35- 10: 00 |
Ermenegildo Zegna:A truly global company
Paolo Zegna
President of Ermenegildo Zegna Holditalia SpA |
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| 10:00 - 10:20 |
Q & A (Moderator)
Prof. Pedro Nueno
Executive President of CEIBS |
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| 10:20 - 10:50 |
Coffee Break |
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| Session 2 |
Cultures, Tastes and Preferences |
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| 10:50-11:15 |
Entrepreneurship in Jewellery Sector
Rosa and Salvador Tous
Co-Presidents of Tous |
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| 11:15 -11:40 |
Wine: Tradition and Business
Miguel Torres
President of Torres |
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| 11:40 -12:10 |
Q & A (Moderator)
Covadonga O' Shea
President of ISEM |
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| 12:10- 13:40 |
Lunch |
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| Session 3 |
Creativity and Luxury Brands |
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13:40 - 14:05 |
From Media to Business
Yue-Sai Kan
Chairwoman of House of Yue-Sai |
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| 14:05 -14:30 |
Art, Design and Fashion
Agatha Ruiz de la Prada
Designer of Agatha Ruiz de la Prada
Fernando Aguirre
General Manager of Agatha Ruiz de la Prada |
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| 14:30 - 15:00 |
Q & A (Moderator)
Prof. Pedro Nueno
Executive President of CEIBS |
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| 15:00 - 15:30 |
Coffee Break |
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| Session 4 |
World Fashion Centres |
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| 15:30 - 15:55 |
Experience from the Cradle of Luxury Tailor-made
Gianluca Isaia
Vice-President of Isaia |
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| 15:55- 16:20 |
Learning from Milan as a World Fashion Capital
Mario Boselli
President of Camera Nazionale della Moda Italiana |
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| 16:20- 16:50 |
Q & A (Moderator)
Prof. Pedro Nueno
Executive President of CEIBS |
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| 18:00 |
Welcome Dinner
Shangri-La Hotel |
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SATURDAY, APRIL 19 |
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Session 5 |
A Perspective from China |
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9:00 - 9:25
9:25 - 9:50 |
Benefiting from China's Generational Transformation
Andrew Wu
Director of LVMH Group China
The Development Road of Independent Brands in China
Xia Hua
President of Eve Enterprise Group |
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| 9:50- 10:15 |
A Multi-brand Chinese Company
Zheng Yonggang
President of Shanshan Group |
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| 10:15 - 10:35 |
Q & A (Moderator)
Jan Borgonjon
President of InterChina Consulting |
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| 10:35-10:55 |
Coffee Break |
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| Session 6 |
Management and Communication |
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| 10:55- 11:20 |
Luxury Brand Management
Prof. Michel Chevalier
Paris Dauphine University
Partner and Manager EIM Paris and Shanghai
Prof. Pierre LU
Fudan University |
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| 11:20 - 11:45 |
Creating Brand Awareness in Chinese Market
Sheena Jeng
CEO of Publicis China
George Singleton
Chief Strategy Officer of Publicis China |
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11:45 - 12:05 |
Q & A (Moderator)
Thomas Rosenthal
Head of Marketing and Research of Fondazione Italia Cina |
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| Session 7 |
Trends from Architecture |
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| 12:05- 12:30 |
Culture, Values and Luxury
Augusto Cagnardi
CEO of Gregotti Associati International |
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12:30 - 12: 45 |
Closing Address
Prof. Pedro Nueno
Executive President of CEIBS |
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| 12:45 |
Lunch |
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