The global luxury brand industry is now reacting to a worldwide trend toward increasing sophistication among consumers and a growing need to produce exclusive products offering a personalized, made-to-order touch. Makers of luxury products are finding growth through adapting to varied cultures, tastes and preferences, and customizing for specific niche consumer segments.

Within a single generation China has emerged as the third most important customer base for the global luxury goods industry. Today, the country’s growing consumer class accounts for 12% of total global sales of the world’s biggest luxury brands.

The world’s luxury industry leaders are now competing to strengthen their premium brands and win-over increasingly fickle consumers in the key international markets as well as in the vast but volatile China market. Meanwhile, emerging Chinese competitors are making headway in both the domestic and global markets. Attend the 1st Annual Luxury Brand Forum for your front-row seat at a dialogue between some of the world’s most influential trend-setters for this industry. Expect to hear a frank and informed discussion of the critical challenges facing this sector, as well as proposed solutions.