CSR Comes of Age at CEIBS

    

Every year at this time, the editors of TheLINK magazine print our annual “CSR at CEIBS” edition. The 2010 edition showcases a deepened commitment to responsible leadership -- not only highlighting the BGRC, but also featuring the scope and scale of alumni efforts.  This year, we feature a new focus on the business of CSR, as highlighted in our profile of InnoCSR, launched by Sam Lee (MBA 2005).

CSR has become so interwoven within the social fabric of CEIBS that we editors can no longer cover the school’s involvement in a single annual issue. For example, readers can look for upcoming coverage of the MBA programme’s “Responsible Leadership Programme” this fall, as well as further coverage of the outstanding social welfare work of students and alumni throughout the coming year. In sum: CSR is no longer a once-a-year story -- it is a part of the daily life of the school, its students, faculty, employees and graduates.

This edition of TheLINK also features another important story: the role played by CEIBS Executive President Zhu Xiaoming as he worked with leading government officials to bring the World Expo to Shanghai. In an exclusive interview, President Zhu and his team members take us behind the scenes of the bidding process. The selfless efforts of this hard-working group dovetails with this edition’s CSR focus, as it captures the very essence of individuals working together for the greater good: in this case for the people of Shanghai, the international participants and the millions of Expo visitors who have been dazzled by the grandeur of the event.

President Zhu and his colleagues’ story, presented in the Feature section, covers the preliminary stages of the bidding process right up to the exciting finale in Monte Carlo!

Also in this edition, football fans who were caught up in the frenzy of World Cup 2010 may find valuable lessons in CEIBS Knowledge where Visiting Professor of Management Shalom S. Saar explores examples of excellent -- and not so excellent -- coaching. Professor Saar, who teaches at both MIT and CEIBS, makes the point that a close look at the tournament's key coaches offers valuable lessons in leadership for any team -- in the sports arena or in the business arena.

As always, this issue also includes a round-up of highlights from across the campus in Inside CEIBS -- InnovateChina and Art Appreciation Week 2010 -- as well as updates on alumni life in Alumni Voice such as the launch of the Seoul, Vancouver and Yunnan chapters. And for alumni not yet plugged into the network, we offer an up-to-date list of CEIBS Alumni Association Chapters.

Come join the network, we’d love to hear from you!

 

Snow Zhou
Assistant President

Laurie Underwood
Director, External Communications & Development