CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

Apply for MBA

Apply for EMBA

Apply for Exec Ed

Employer Resources

Support CEIBS

CEIBS Knowledge

CEIBS Exec Forum

The Link > The Latest Issue

In This Issue


			COVER STORY
			Grabbing the China Trophy
			China's diverse, demanding and fast-changing consumers make marketing here a cut-throat business. In this cover story, The LINK seeks advice on winning over the world's largest? but perhaps most challenging? consumer market. four CEIBS’ star marketing professors look into the future to predict how Chinese consumers will change, then tell marketing executives how to prepare for those emerging needs. Plus: Winning Stragetic Cases
			*More Articles of The LINK, Fall 2007*


	FEATURES				CEIBS KNOWLEDGE


	CEO Talk: Going Global Last year, Mindray Medical chairman Xu Hang made his company China's first U.S.-listed medical equipment supplier. This year, he is taking on global rivals including GE and Philips... Read More		2007 China Bankers Forum: Who Will Be the Winners? CEIBS first annual China Bankers Forum provided a full-day guided tour of China’s volatile but promising banking industry, lead by 28 industry experts. Read More		On Top of Their Game: China’s Top 100 Listed Private Companies CEIBS' fourth annual top 100 private listed companies study reveals the growing strength of the private sector... Read More

CAREER

	Entrepreneurial Spirit: G-Net Bets Big on China's "Web Meeting" Market
	Read More

	Job Hoppers Beware
	Read More

INSIDE CEIBS

ALUMNI VOICE

	Faces: First Mover
	Read More

	Travel Log: Back to My Roots
	Read More

	LINKING IN

	MARTIN WANG Currently I am Chief Consultant of 121interactive & Direct Marketing Consulting institution. In recent years, my partner and I have been focused on customer database multi-channel marketing... FRANK LU I am currently Managing Partner of ID TechVentures Ltd., in charge of investments in Innovative Growth Traditional (IGT) industry. LV JUN I am currently co-founder of Shanghai JitLogistics Consulting Ltd. The leap from MNC manager to entrepreneur was not too big for me. MARK YIN I have joined GE transportation in Beijing as a Blackbelt. CHRIS ZHOU I left Nokia and joined ARC Capital, a private equity firm. I am looking for some targets in retail and consumer goods industry. Read More


	Related Links

	Download 2008 Spring Issue (Part 1) Download 2008 Spring Issue (Part 2) Download Acrobat Reader



	Copyright@CEIBS. All Rights Reserved.