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The LINK Volume 4, 2010  
     
 
         
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CSR at CEIBS

 
  President's Letter | Message from the Editors
More Articles of The LINK, Volume 4, 2010
 
     
 
  FEATURES   CEIBS KNOWLEDGE
 
     
 

Bidding for the 2010 World Expo

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Making the invisible visible

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Business confidence of European companies in China

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  CEIBS KNOWLEDGE  
     
 

Dr Gary Liu writes on the poweer of management

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Leadership Lessons from the 2010 World Cup

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  ALUMNI VOICE  
     
 

Q&A with President of the Yunnan Chapter

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Class Coordinator  
  Since its debut in 2007, ”Linking In” has become... More  
LINKING IN  
 

MBA 2007
Jeffery Pi
Head of Brand Management, Bayer (China) Ltd
I joined Bayer as an intern during my CEIBS MBA programme in 2008 and after graduating in 2009 they offered me a full-time position. I now lead the branding team in the corporate communications department, which is responsible for the overall Bayer China corporate brand strategy, public affairs and advertising.
In my current role at Bayer -- a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials -- I draw on academic and professional experiences gained over the years. Born in Vancouver, Canada with an undergraduate degree in Economics and a film school diploma, I previously worked in the field of advertising and new media production as an editor, producer and director.

Vince Ghossoub
Co-founder & CEO, Mezzabites
I was Entrepreneur in Residence with Scantling Technology Ventures after graduation in early 2009, pitching new Internet and mobile business prototypes, and closely formulating strategy with portfolio companies, in sectors such as mobile gaming, WiFi, e-commerce, social geo-mapping and others. The companies I recommended and assisted achieved a follow-up valuation-to-cash return of more than 100% in less than one year.
I co-founded a software development firm, Mezzabites, at the end of 2009, initially operating in outsourcing mode and currently developing its own online gaming products. Hopefully lots of surprises to come very soon.
Please get in touch!

 
     
 
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