Refresh Yourself This Spring

Dear CEIBS Alumni:

As the weather warms, we want to remind all busy alumni,students, and faculty of CEIBS that spring is the perfect season to refresh yourself. We editors hope the coming months will allow you some rejuvenating breaks from your hectic work and life schedule to recharge your intellectual batteries. With this issue of The LINK, we are promoting two of the best ways to revive your spirits after a long, cold winter: through good reading, and through international travel.

To help get your hands on worthwhile reading material, in addition to this info-packed edition of The LINK itself, we make several suggestions for additional good reading. Flip to the CEIBS Knowledge section of this magazine (page 86) for a synopsis of books and papers just published by CEIBS professors on such relevant topics as B2B Branding, CSR in China and India, leveraging Web 2.0, and understanding the impact of private ownership and exportation on the Chinese economy. We hope these new works will provide you with intellectually nourishing food for thought.

We are also very pleased to announce the “birth” of a brand new CEIBS monthly publication - a sister publication to The LINK entitled CEIBS Business Review. This Chinese-language monthly business journal launched its debut pilot issue in April, and will formally launch in May. Positioned as a high-level paid-subscription journal for mid- to top-level Chinese executives, CBR provides content ac-cording to the motto Knowledge Determines Achievement.”

The debut issue cover story “Economic Trends of 2008” advises companies on how best to manage the economic trends affecting the China business environment in 2008: inflation, credit crunch, stock market fluctuations, hindered exports, and environmental protection. The following renowned Chinese business leaders sent a congratulatory message with the inaugural issue: Mr. Liu Chuanzhi, President of Lenovo; Mr. Ma Weihua, President of China Merchant Bank; Mr. Pan Gang, Chairman and President of Yili; and Mr. Xu Shaochun, Chairman and Executive President of Kindee.

Well known authors included in the pilot issue include: CEIBS Economics Professor Wu Jinglian writing on “Managing in China’s Changing Operating Environment”; Mr. Liu Mingcan, President of China’s Banking Administration Committee, writing on “China’s Economic Challenges and Opportunities”; and Wharton Business School professor Marshall Meyer on the challenges facing Chinese companies going global.

Traveling this season? The LINK is pleased to announce the official opening of the CEIBS International Relations Off ice in Europe, headed by Director Seanie Comerford (cseanie@ceibs.edu). The IRO has been established specifically to help alumni, students and faculty working or traveling outside China to network, share resources, and socialize. Ms. Comerford is expanding CEIBS network of overseas Alumni Ambassadors ? volunteers in major international cities who help link alumni and plan worthwhile networking events. Alumni Ambassadors now operate in 13 cities in Europe and Asia. See related stories on pages 155 and 156.

Now that you are armed with travel assistance and goodreading, we wish you a happy and productive Spring season!


Snow Zhou
Assistant President (Marcom)


Laurie Underwood
External Communication Director