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CEIBS Knowledge > CEIBS Executive Forum


	Cirque Du Soleil Exec Shares Secrets to Success with CEIBS

	2007-08 Speaker: Milan Rokic Cirque Du Soleil's Asia Pacific Marketing Director

	Online Video: Part I: Milan Rokic shares Cirque Du Soleil's successful branding strategy (1) Part II: Milan Rokic shares Cirque Du Soleil's successful branding strategy (2) Part III: Group discussion by Milan Rokic, Theme Star General Manager Craig Hartenstine, CEO China Winnie Yang, and CEIBS Professor of Marketing Kwaku Atuahene-Gima (1) Part IV: Group discussion by Milan Rokic, Theme Star General Manager Craig Hartenstine, CEO China Winnie Yang, and CEIBS Professor of Marketing Kwaku Atuahene-Gima (2) Note: Please make sure you have Windows Media Player installed on your computer to view the videos. Go to the download page.


	Video

		CNBC Interview With Professor Xu Bin on Chinese Currency Reform

	New Book

		China CEO: A Case Guide for Business Leaders in China



		Some Pearls of Marketing Knowledge



		OBI China: Going, Going, Gone



		An Adaptive Distributed Simulation Framework for a Server Fulfillment Supply Chain



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