CEIBS Knowledge > Case Study
     
  OBI China: Going, Going, Gone  
     
  2006-09  
     
 

The failure story of OBI, the global construction material retailing giant, in China shows that the tasty booming economy is not as easy to be tasted. From its ambitious entry announcement to a silent exit, what lesson will OBI give to the multinationals?

 
     
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  The Dilemma of a Project Manager  
     
  2006-06  
     
 
An IT company is facing serious challenges in its first overseas expansion initiative. At the first glance, the problem lies in its project management. Yet, the real issue is more than that: it is raising the tough question - "how Chinese companies can go global successfully?"
 
     
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  Baby-first Car Seat: From Export to Domestic Sales  
     
  2006-03  
     
 

Baby-first is a Chinese car seat manufacturer. Successful as it is in international markets, the company meets great difficulty in the home market as the product is still a new concept in China. What strategy does the company need to turn the table? Three business executives and professionals will share with us their fresh ideas and interesting solutions.

 
     
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  Some Pearls of Marketing Knowledge
 
 
  OBI China: Going, Going, Gone
 
 
  An Adaptive Distributed Simulation Framework for a Server Fulfillment Supply Chain

 

   
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