In her latest book, Web 2.0: A Strategy Guide, CEIBS Professor of Management Practice and renowned authority on Silicon Valley business models Amy Sheun provides solid advice on how companies can take full economic advantage of the internet.

A valuable tool for anyone dreaming of creating the next Google, Prof. Sheun’s book also provides helpful insight for analysts and investors who analyze and value investments within the Web 2.0 paradigm.

This concise guidebook explains the impact of Web 2.0 technology on the global business arena and on individual companies. Web 2.0 draws on the examples of firms that have leveraged the World Wide Web to become household names. For example, Prof. Sheun explores how Flickr, a classic user-driven business, creates value by helping its users to create their own value. The book also covers how Google made money with a model based on free search, then changed the rules for doing business on the  Web. In addition, Web 2.0 takes its readers behind the successes of Facebook (a social network that supports business) and Amazon. Prof. Shuen is also working on both a Chinese edition of the book, which will include a special chapter on Web 2.0 in China, and a full Chinese-language edition.