Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talents, the likelihood of counterfeiting, the fast-paced business environment and suprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are te product of three-year research and are well-tested in MBA and Executive courses.

Read Excerpt from Chapter Nine "Foreign Entrepreneurs: Chasing the China Dream"