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  CEIBS Knowledge > Books
     
  Organizational Capacity: Secrets of Sustainable Business Success  
     
  2009-12-16 14:17:23  
  By Arthur Yeung  
     
 

To meet the needs of higher managers of Chinese companies, this book analyzes the organizational problems and gaps in domestic companies and projects a successful ternary system of organization (including employee capacity, employee thinking mode and employee management). Extensive cases are illustrated in the book as supports.

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  Asian Brand Strategy: How Asia Builds Strong Brands  
     
  2009-12-16 14:02:08  
  By Martin Roll  
     
 

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work.

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  Prof. Xu Bin Explores International Trade  
     
  2009-11-27 16:15:18  
     
 

In today’s globalised world, a basic understanding of trade issues is a must. In his new book International Trade (Beijing University Press, September 2009), CEIBS Economics and Finance Professor Xu Bin draws from real life examples and uses analytic tools to present the topic in an accessible and engaging format.

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  Prof William Mobley Edits Advances in Global Leadership  
     
  2009-11-27 16:01:58  
     
 

What does it take to be an effective leader? The answer varies in different key markets worldwide. So finds CEIBS Prof Emeritus of Management William Mobley in Advances in Global Leadership, Volume 5 (Emerald Press, 2009). The work is the latest edition in a series edited by Prof Mobley for CEIBS.

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  New Book by Annette Nijs, Executive Director Global Initiative CEIBS 'China met andere ogen' ('China through a different lens')  
     
  2009-10-01 08:55:40  
  By Annette Nijs  
     
 

On the 1st October, Annette Nijs, economist and Executive Director Global Initiative CEIBS has published a book in the Netherlands 'China met andere ogen' ('China through a different lens'). The book reveals Chinese drivers of business success and personal happiness, which also can be applied in the West by describing the main political, economic and social developments of China over the last 30 years. The book contains 14 guest columns from famous journalists, economists and politicians in the Netherlands.

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  China Entrepreneur: Voices of Experience From 40 International Business Pioneers by Prof Juan Antonio Fernandez & Laurie Underwood  
     
  2009-04-15  
     
 

Why is China today one of the best places on earth for starting a new business, even for expatriate entrepreneurs? On the other hand, what makes China one of the most confusing, complex and risky environments on earth for most foreign business startups?

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  Guest Column Annette Nijs, Executive Director CEIBS in 'Microtrends The Netherlands', book by Adjiedj Bakas, trendwatcher  
     
  2009-03-09  
  By Annette Nijs  
     
 

Over the last 30 years, China has transformed itself from being ‘the factory of the world’ to the ‘emerging laboratory of the world’. In the same time China’s corporate world changed from one dominated by locally operating State Owned Enterprises to one with truly global multinationals.

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  Prof. Yuan Ding and Lecturer Hua Zhang Ask “Is Private Ownership the Engine for China’s Growth?”  
     
  2008-04  
     
 

In one of the few published studies exploring private ownership of Chinese firms, CEIBS Professor of Accounting Yuan Ding, CEIBS Lecturer of Finance Hua Zhang, and Associate Professor at the University of Hong Kong Junxi Zhang investigate whether a company’s ownership structure impacts performance.

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  Prof. Amy Shuen on the Power of Web 2.0  
     
  2008-04  
     
 

In her latest book, Web 2.0: A Strategy Guide, CEIBS Professor of Management Practice and renowned authority on Silicon Valley business models Amy Sheun provides solid advice on how companies can take full economic advantage of the internet.

A valuable tool for anyone dreaming of creating the next Google, Prof. Sheun’s book also provides helpful insight for analysts and investors who analyze and value investments within the Web 2.0 paradigm.

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  China CEO: A Case Guide for Business Leaders in China  
     
  2007-04  
 

By Juan A. Fernandez & Shengjun Liu

 
     
 

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talents, the likelihood of counterfeiting, the fast-paced business environment and suprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges.

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  Intellige ut credas  
     
  2006-06  
  By Alfredo Pastor  
     
 

"Understand, so that you should believe, Augustine's words on faith and reason, might apply to the West's attitude towards Chinese economic reform: for some, the reform process started with Mr Deng Xiaoping and has proceeded without hitches to make China a formidable machine ready - and probably willing - to conquer the world; for others, China's reforms are too timid to save it from economic and social collapse, which lasting disregard for the prescriptions of the Washington consensus must inevitably bring about. Both views contain a grain of truth, and it needed Professor Wu's book to put them both in perspective.

 
     
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  China CEO: Voices of Experience from 20 International Business Leaders  
     
  2006-02  
 

By Juan A. Fernandez & Laurie Underwood

 
     
 

The 21st century is the Chinese century and many international executives know that success in China is critical-for their company and their career. But China is a confusingly complex, fast-moving and often contradictory country for the outsider. What can international business executives do to improve their chances of success?

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  Some Pearls of Marketing Knowledge
 
 
  OBI China: Going, Going, Gone
 
 
  An Adaptive Distributed Simulation Framework for a Server Fulfillment Supply Chain

 

   
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