To meet the needs of higher managers of Chinese companies, this book analyzes the organizational problems and gaps in domestic companies and projects a successful ternary system of organization (including employee capacity, employee thinking mode and employee management). Extensive cases are illustrated in the book as supports.

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work.

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In today’s globalised world, a basic understanding of trade issues is a must. In his new book International Trade (Beijing University Press, September 2009), CEIBS Economics and Finance Professor Xu Bin draws from real life examples and uses analytic tools to present the topic in an accessible and engaging format.

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What does it take to be an effective leader? The answer varies in different key markets worldwide. So finds CEIBS Prof Emeritus of Management William Mobley in Advances in Global Leadership, Volume 5 (Emerald Press, 2009). The work is the latest edition in a series edited by Prof Mobley for CEIBS.

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On the 1st October, Annette Nijs, economist and Executive Director Global Initiative CEIBS has published a book in the Netherlands 'China met andere ogen' ('China through a different lens'). The book reveals Chinese drivers of business success and personal happiness, which also can be applied in the West by describing the main political, economic and social developments of China over the last 30 years. The book contains 14 guest columns from famous journalists, economists and politicians in the Netherlands.

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Why is China today one of the best places on earth for starting a new business, even for expatriate entrepreneurs? On the other hand, what makes China one of the most confusing, complex and risky environments on earth for most foreign business startups?

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Over the last 30 years, China has transformed itself from being ‘the factory of the world’ to the ‘emerging laboratory of the world’. In the same time China’s corporate world changed from one dominated by locally operating State Owned Enterprises to one with truly global multinationals.

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In one of the few published studies exploring private ownership of Chinese firms, CEIBS Professor of Accounting Yuan Ding, CEIBS Lecturer of Finance Hua Zhang, and Associate Professor at the University of Hong Kong Junxi Zhang investigate whether a company’s ownership structure impacts performance.

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In her latest book, Web 2.0: A Strategy Guide, CEIBS Professor of Management Practice and renowned authority on Silicon Valley business models Amy Sheun provides solid advice on how companies can take full economic advantage of the internet.

A valuable tool for anyone dreaming of creating the next Google, Prof. Sheun’s book also provides helpful insight for analysts and investors who analyze and value investments within the Web 2.0 paradigm.

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Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talents, the likelihood of counterfeiting, the fast-paced business environment and suprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges.

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The 21st century is the Chinese century and many international executives know that success in China is critical-for their company and their career. But China is a confusingly complex, fast-moving and often contradictory country for the outsider. What can international business executives do to improve their chances of success?

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