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    CEIBS Beijing
    664
  • About CEIBS

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    CEIBS Shanghai
    664
Monday, April 21, 2014

How to Create a Successful Luxury Brand

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How to Create a Successful Luxury Brand
The founder of Ketty Maisonrouge & Company, Ketty Pucci-Sisti Maisonrouge shared her insights with CEIBS MBA students and alumni on how to create a successful luxury brand during a forum held on April 21 at the CEIBS Shanghai Campus. Ms. Maisonrouge’s company assists luxury firms and start-ups on branding, financing and long-term strategy. She is also an Adjunct Professor at Columbia University where she teaches Luxury Brand Management. CEIBS Professor of Marketing Lydia J. Price was on hand to introduce Ms. Maisonrouge and moderate the Q&A session that followed her lecture.