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Sunday, July 12, 2015

Get a Taste of the CEIBS MBA! - CEIBS MBA Boot Camp 2015

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July 12, 2015. Shanghai – Company visits, classroom lectures and a tour of the world’s second tallest building were among the highlights of the CEIBS Pre MBA Summer Boot Camp 2015 which concluded today. The five day programme gave 71 participants from 21 countries and regions a taste of life in Shanghai and a better understanding of the rigorous CEIBS MBA programme.

The participants enjoyed lectures on a variety of topics, including “Economic Crisis and Long Term Economic Growth in Asia”, “Marketing Dynamics in China” and “The World's Mega-trends”, and heard from CEIBS Vice President and Dean Professor Ding Yuan, Professor of Economics Bala Ramasamy, Associate Professor of Marketing Xiang Yi, Adjunct Professor of Management Pablo Cardona and Director of the Academia Sinica Europaea at CEIBS and the founder of the Euro-China Forum David Gosset. Their company visits included McKinsey, Morningside Venture Capital, Fosun and Henkel. CEIBS EMBA99 Mr. Gu Jianping, who is Director and General Manager of Shanghai Tower Construction and Development welcomed them for a tour of the newly built Shanghai Tower. At 632 metres it is the second tallest building in the world.