Learning Objective

Learning Objective

The CEIBS Global EMBA is designed to enhance your professional experience as an executive within an organisation, with a focus on Accounting & Finance, Marketing, Economics & Decision Sciences, and Management. On completion of the courses, you are expected to achieve the following four objectives:

  1. Understand and be able to apply fundamental concepts from the basic business domains of Accounting & Finance, Economics & Decision Sciences, Marketing and Management.
  2. Be able to integrate knowledge and concepts across functional areas to diagnose and solve complex business problems.
  3. Understand the unique challenges of operating in China's business environment as an integrated part of the global economy.
  4. Understand and be able to apply appropriate leadership behaviour and skills for enhancing personal and organisational effectiveness.

Annie Qi

Senior Director, Human Resources
Global EMBA 2010


Joining CEIBS EMBA programme has been the most critical and best decision I have made for my life. I really cherish the time I spent at the school. I have learned advanced knowledge from the very best faculty and shared inspiring views with classmates. The clash of ideas made me even stronger, more open and more inclusive. CEIBS Global EMBA programme also provides a great platform for network-building which has benefited my professional and personal life. This is a great place to open a new world for yourself and to raise yourself up!

Donna Xuan

Finance Director, Franchise and Commercial
Global EMBA 2014


People tend to talk about street smarts vs. book smarts. At CEIBS, I get to enjoy both from our world-class faculty and passionate classmates. Each and every case represents the real business world and always generates thought-provoking discussion and comments. The diversity of Global EMBA students truly expands the spectrum of my learning. Beyond that, there are programmes together with local EMBA classes, which further enriches the dynamics and my network. It is a journey full of fun and inspiration!