George Yip is Professor of Management and Co-Director of the Centre on China Innovationat China Europe International Business School, which is the top business school in mainland China. He is based in London, Shanghai, and Maine, U.S.A. Yip is also a Fellow of the Advanced Institute of Management Research, which is the UK’s research initiative on management, and a Fellow of the Academy of International Business and of the International Academy of Management. For 2011-2013 he is also a Visiting Professor at Imperial College Business School. He is Co-Executive Editor of Chinese Management Insights.

He is one of the world's leading authorities on global strategy and marketing, managing global customers, and internationalization. His current research concerns strategic transformation, global customers, and innovation.  He has won both “best teaching” and “best research” awards.           

From 2008 to 2011, he was Dean of Rotterdam School of Management, Erasmus University, a top six European business school with over 7,500 students. Before joining RSM, Yip was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company active in consulting, technology, and outsourcing, where he managed the research and innovation process to develop thought leadership for the company. During this time he was on leave of absence as Professor of Strategic and International Management at London Business School. He was previously the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at China Europe International Business School, Georgetown University, Stanford Business School, and Templeton College-Oxford.

His other full-time business experience has been in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world's largest advertising agencies; and senior manager of Price Waterhouse's strategic management consulting services in the Eastern United States.

His latest book is Managing Global Customers (Oxford University Press, 2007). An earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992; has been published in ten languages, and  a 3rd edition in 2011. Other books include Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000) and Strategies for Central and Eastern Europe (Macmillan Business, 2000), and Barriers to Entry: A Corporate Strategy Perspective. He has published articles on strategy and marketing in Business Horizons, Business & Strategy, Business Strategy Review, California Management Review, Chief Executive, Columbia Journal of World Business, Global Executive, Harvard Business Review, International Business Review, International Marketing Review, Journal of Business Strategy, Journal of International Management, Journal of International Marketing, Long Range Planning, Management International Review, Planning Review, Sloan Management Review, Strategic Management Journal, and The International Executive.

He holds B.A. and M.A. degrees in economics from Cambridge University; and MBAs from Cranfield School of Management and Harvard Business School, and a doctorate from Harvard.  A native of Asia, he is a dual citizen of the United Kingdom and of the United States.