• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Research Seminars in Marketing

Date Seminar Title Time Language Speaker
2017.06.16 2nd CEIBS Marketing Symposium Brave New World of Marketing: New Strategies, Methods and Decision Processes 9:00-17:30 English 5 speakers worldwide and one keynote speaker
2017.06.12 Forgetting to Remember Our Experiences:People Overestimate How Much They Will Retrospect About Personal Events 13:30-15:00 English Prof. Tom Meyvis from New York University
2017.05.13 The Dark Side of User-Generated Information 11:30-13:00 English Prof. Jinhong Xie from University of Florida
2017.05.10 “Our” Brand’s Failure leads to “Their” Product Derogation 13:30-15:00 English Prof. Juliet (Rui) Zhu from CKGSB
2017.04.13 The Impact of Mobile Branded App Adoption and Mobile In-App Marketing on Offline Shopping Behavior 13:30-15:00 English Prof. Qi Wang from State University of New York at Binghamton
2017.04.12 Branding Strategies 9:30-12:00 English Prof. Jane Wang from CEIBS
2017.03.13 Artificial Empathy and Some Applications in Marketing 16:00-17:30 English Prof. Min Ding from Pennsylvania State University, Smeal College of Business
2017.02.06 Subjective Experiences and Consumer Preference for Strong (vs. weak) Sensory Stimuli 14:00-15:30 English Prof. Zhang Meng from Chinese University of Hong Kong
2016.11.30 Pleasure As A Substitute For Size: How Multisensory Imagery Can Make People Happier With Smaller Food Portions  15:30-17:00 English Prof. Cornil Yann from UBC Sauder School of Business
2016.11.22 The Secret Of Disruptive Marketing (解码颠覆的秘密) 12:30-15:30 English Prof. Gao Wang from CEIBS
2016.06.20 Identify Research Problems and Develop Novel Ideas 14:30-16:00 English Prof. Jinhong Xie from Warrington College of Business University of Florida Gainesville
2016.06.15 First CEIBS Marketing Conference-Marketing in the Digital World 9:00-18:30 English 6 speakers worldwide
2016.05.23 Optimal Large-Scale Internet Media Selection 13:30-15:00 English Prof. Luo Lan from Marshall School of Business, University of Southern California
2016.04.12 More Impulse Purchases in a Higher-Friction Market 10:00-11:30 English Prof. Yubo Chen from Tsinghua University
2015.11.02 Selling Your Product Through Competitors’ Outlets: Distribution Strategy When Consumers Comparison Shop 12:30-14:00 English Prof. Sridhar Moorthy from Rotman School of Management, University of Toronto
2015.10.22 When Busy is Less Impulsive: Impact of Busy Mindset on Indulgent Consumption 10:30-12:00 English Kim, Christine from INSEAD
2015.10.20 Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps 10:30-12:00 English Lee, Seoungwoo from Robert H. Smith School of Business, University of Maryland
2015.06.10 Tweeting Increases Product Demand 14:00-15:30 English Prof. Juanjuan Zhang from Massachusetts Institute of Technology
2015.03.20 The Seven Pillars of a Winning Strategic Architecture in High Growth Markets: Some Counter-Intuitive Insights 12:00-13:30 English Prof. McLoughlin, Damien from UCD Michael Smurfit Graduate Business School
2015.03.19 Product and Pricing Decisions in Crowd-funding 12:00-13:30 English Prof. Mengze Shi from University of Toronto
2015.02.05 Conflicting stories about capitalism, in America and China 14:00-15:30 English Prof. Jonathan Haidt from New York University
2015.01.12 Consumer Decisions Across Seemingly Disparate Categories: Latent-Trait Segmentation 12:30-14:00 English Prof. Lin Chen from Michigan State University
2014.11.05 Product Offerings and Product Line Length Dynamics 10:30-12:00 English Xin Li from Stanford University
2014.10.21 A Two-Sided Market Analysis of Behaviorally Targeted Display Advertising 14:00-15:30 English Lu, Shi Jie from University of Southern Carolina
2014.10.14 Is Honesty the Best Policy? Understanding the Double-Edged Effects of Sharing Negative Information with Customers 14:00-15:30 English Huh, David Seung from University of North Carolina at Chapel Hill