CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

The 21st century is introducing a new age to management science. It is the age of the knowledge. It is the age of finding ways to tap more of the human potential for creativity and innovation. Only the learning organisations and individuals will finally succeed.

Beginning from 1999, CEIBS initiated an ambitious plan in cooperation with a number of distinguished experts and publishers, and endeavoured to translate and put out the best business and management titles. The purpose of this endeavour is to help you and the rest of Chinese managers keep abreast of the state-of-the-art management concepts and skills, and become a better value creator both for your organisations and for yourselves. Our mission is to provide you with innovative learning solutions.

This series is part of a larger initiative at the University of Michigan Business School that ties together a range of efforts to create and share knowledge through conferences, survey research, print publications and new media. The books in this series address the most pressing problems facing business today, and attempt to provide accessible, practical, and cutting-edge solutions for people who seek to make a significant difference in their organisations

This series intends to introduce the state-of-the-art management concepts and skills and to help its readers to become more successful managers. The books in this series cut across all the functional areas of business-from strategy to human resources to finance, accounting, and operations, and collectively they create a comprehensive set of management tools.

This series discusses the challenges facing business leaders and the qualities to be a good leader in the new century.

This series intends to inform new managers of the basic management skills, and offer them new thinking in corporate strategy, finance, consulting, investment and marketing. Many of the titles under this series are bestsellers in the market, including The Mckinsey Way and The Mckinsey Sense.

Start-ups, venture capital, incubation, these are the most common business terms as we embark on the 21st century. People bursting with energy and ideas are quitting their nice, comfortable jobs with the monthly pay check, the modern office, the efficient secretary and that comfortable feeling of security that comes with working for an established organisation. But where to look for new opportunities, and how to get started, is a challenge facing every entrepreneur. You might find some practical tips from Babson Series. Babson is the leading business school in entrepreneurship, which provides an overview for new venture creation, from strategy and opportunity, founders, resource requirements and business plan, financing entrepreneurial ventures and managing rapid growth.

As we head into the 21st century, what will separate the winners from the losers in the world of business? The line, we believe, between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot. New developments in communications and information technology are drastically changing the world economy. National boundaries no longer act as containers of the production process, with geographical distance acting as insulation against international competition. E-commerce, or e-business, will change business and society in ways you can't imagine. Whether your company has 100 or 10,000 employees, you have to develop a smart web strategy if you want to survive and thrive in the new economy. Included in this series are 5 titles that provide a comprehensive introduction of all aspects involved in the rapid-growing E-business, such as e-marketing, e-customers, safety and risk management, etc.

Wharton is the leading business school in the world. This series intends to introduce its latest research output in marketing, emerging technologies and decision-making.

This series explores the three major models of corporate governance: the American model, German model and Japanese model. On this basis, it has an in-depth discussion of the means to develop an effective cooperation between the board members and management team and to create value for the shareholders.

The greatest challenge for businesses in the new millennium is not the mastery of new technologies, but the building of a profitable customer relationship. It is this relationship that will distinguish between top performers and mediocre organisations Indeed, in an increasing competitive market, customer relationship management is the key to success. A good relationship with customers is a competitive edge in itself. Customers mean market share and profitability.

Romancing the Customer

This is a breakthrough series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today's business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business.