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The 21st century is introducing a new age to management science.
It is the age of the knowledge. It is the age of finding ways to
tap more of the human potential for creativity and innovation. Only
the learning organisations and individuals will finally succeed.
Beginning from 1999, CEIBS initiated an ambitious plan in cooperation
with a number of distinguished experts and publishers, and endeavoured
to translate and put out the best business and management titles.
The purpose of this endeavour is to help you and the rest of Chinese
managers keep abreast of the state-of-the-art management concepts
and skills, and become a better value creator both for your organisations
and for yourselves. Our mission is to provide you with innovative
learning solutions.
CEIBS Translation Series: UMBS Management Series
This series is part of a larger initiative at the University of
Michigan Business School that ties together a range of efforts to
create and share knowledge through conferences, survey research,
print publications and new media. The books in this series address
the most pressing problems facing business today, and attempt to
provide accessible, practical, and cutting-edge solutions for people
who seek to make a significant difference in their organisations
CEIBS Translation Series: Manager's Bookshelf
This series intends to introduce the state-of-the-art management
concepts and skills and to help its readers to become more successful
managers. The books in this series cut across all the functional
areas of business-from strategy to human resources to finance, accounting,
and operations, and collectively they create a comprehensive set
of management tools.
CEIBS Translation Series: Leadership
This series discusses the challenges facing business leaders and
the qualities to be a good leader in the new century.
CEIBS Translation Series: New Manager's Guide
This series intends to inform new managers of the basic management
skills, and offer them new thinking in corporate strategy, finance,
consulting, investment and marketing. Many of the titles under this
series are bestsellers in the market, including The Mckinsey Way
and The Mckinsey Sense.
CEIBS Translation Series: Entrepreneurship
Start-ups, venture capital, incubation, these are the most common
business terms as we embark on the 21st century. People bursting
with energy and ideas are quitting their nice, comfortable jobs
with the monthly pay check, the modern office, the efficient secretary
and that comfortable feeling of security that comes with working
for an established organisation. But where to look for new opportunities,
and how to get started, is a challenge facing every entrepreneur.
You might find some practical tips from Babson Series. Babson is
the leading business school in entrepreneurship, which provides
an overview for new venture creation, from strategy and opportunity,
founders, resource requirements and business plan, financing entrepreneurial
ventures and managing rapid growth.
CEIBS Translations Series: E-Commerce Series
As we head into the 21st century, what will separate the winners
from the losers in the world of business? The line, we believe,
between success and failure will be drawn between those who can
function in the emerging digital economy and those who cannot. New
developments in communications and information technology are drastically
changing the world economy. National boundaries no longer act as
containers of the production process, with geographical distance
acting as insulation against international competition. E-commerce,
or e-business, will change business and society in ways you can't
imagine. Whether your company has 100 or 10,000 employees, you have
to develop a smart web strategy if you want to survive and thrive
in the new economy. Included in this series are 5 titles that provide
a comprehensive introduction of all aspects involved in the rapid-growing
E-business, such as e-marketing, e-customers, safety and risk management,
etc.
CEIBS Translation Series: Wharton Management
Series
Wharton is the leading business school in the world. This series
intends to introduce its latest research output in marketing, emerging
technologies and decision-making.
CEIBS Translation Series: Corporate Governance
This series explores the three major models of corporate governance:
the American model, German model and Japanese model. On this basis,
it has an in-depth discussion of the means to develop an effective
cooperation between the board members and management team and to
create value for the shareholders.
CEIBS Translation Series: CRM
The greatest challenge for businesses in the new millennium is
not the mastery of new technologies, but the building of a profitable
customer relationship. It is this relationship that will distinguish
between top performers and mediocre organisations Indeed, in an
increasing competitive market, customer relationship management
is the key to success. A good relationship with customers is a competitive
edge in itself. Customers mean market share and profitability.
CEIBS Translation Series: Smart Things to Know
This is a breakthrough series that offers a completely new learning
experience for hassled business people. The books deliver all that
the fast-track executive needs to shine and perform. Each book delivers
a sharp introduction to the basics as well as experiences and tips
from the frontiers of the subject and the insights of the hottest
gurus. Smart books have been selected to feature only those subjects
which matter most to today's business professional. The Smart series
brings these subjects together to equip the next generation with
the secrets of success. Each Smart book contains icons, features
and signposts to help you use the ideas in your career and business.
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