Professor Hsee's research and teaching are focused on decision-making, marketing, happiness, and cross-cultural psychology. He is one of the most outstanding Chinese scholars in the field of interplay between psychology and economics. He was mentioned for his contribution to psychological and experimental economics at the 2002 Nobel Prize Award Ceremony by Prize Winner in Economic Science Prof. Daniel Kahneman. Professor Hsee was invited to speak in almost all leading universities in U.S. and China, his presentations were well-received by all.