Faculty List

Yip, George S.
Professor of Management;  
Co-Director, CEIBS Centre on China Innovation


86-21-2890 5640 or 86-21-2890 5153
Personal Webpage
* D.B.A. Harvard Business School
* M.B.A. Cranfield School of Management and Harvard Business School
* M.A. Cambridge University
* B.A. Cambridge University

* Innovation in China
* Strategic Transformation 
* Managing Global Customers

* Strategic Management 
* Strategy Execution
* International Business
* Global Account Management 


From 2008 to 2011, he was Dean of Rotterdam School of Management, Erasmus University, a top six European business school with over 7,500 students. Before joining RSM, Yip was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company active in consulting, technology, and outsourcing, where he managed the research and innovation process to develop thought leadership for the company. Prior academic positions include Professor of Strategic and International Management at London Business School, Chair of Marketing and Strategy at Cambridge University, and faculty posi-tions at Harvard Business School and UCLA. His other full-time business experience has been in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world's largest advertising agencies; and senior manager of Price Waterhouse's strategic management consulting services in the Eastern United States.