Professor Jenster¡¯s professorship is focused on International Business Marketing and Strategic Leadership Development. He was formerly on the marketing faculty of IMD, Switzerland, with responsibilities for teaching and research in the areas of strategic management and marketing. At IMD, he was the Director for the Institute's programmes, Managing Industrial Market Strategy, Corporate Planners¡¯ Workshop and founder of The Owner-Manager Programme. At Cimid S.A., he has been responsible for a number of programmes tailored to specific companies. He has also been leading a research programme on market orientation in multinational organisations among Cimid S.A.'s network of international client organisations. Prior to joining Cimid S.A. and IMD, he resided nine years in the USA, during which time he was a faculty member at the University of Virginia.

Professor Jenster¡¯s award winning research is widely published in more than 95 articles, books and case studies. Recent publications include European Cases in Strategic Management, The Business of Wine: An Analysis of the Global Wine Industry, Internationalising the Medium-sized Firm, and Managing Industrial Marketing.

Professor Jenster's industry experience includes extensive senior management consulting in the areas of strategic management, marketing planning, competitive analysis, and cost evaluation studies. His past clients include diverse organisations such as Alcoa, AON, Caterpillar, Danisco, Exxon, ICI, IBM, Philips, Kellogg's, Unilever, Nestl¨¦, Novo Nordisk, Novozymes, Norske Shell, Randstad, Bossard Group, TRW, UNIBANK, Telia, TeleNor, TeleDanmark, Texas Instruments, Nordea, Forenings SparBanken, Westinghouse and Volvo Construction Equipment. Prior to his academic studies, he worked in product management of branded goods bound for Africa and the Far East for the East Asiatic Company. He is co-owner and board member of Oxford Research, a Northern European Think Tank with 30 employees.

In 1988, he was appointed by U.S. Secretary Varrity as advisor and member of the Virginia Export Council, U.S. Department of Commerce. He has also served on the board of Icopal, Europe's largest producer of roofing materials, and on the Executive Boards of the Journal of Strategic Change and Journal of Competitive Intelligence and Management. During his years residing in Switzerland, he held the royal appointment as Honorary Danish Consul to Switzerland.