*International Business Marketing
*Strategic Leadership Development

Dr. Jenster is Professor of Management at China Europe International Business School, Shanghai. He has over ten years been Professor of International Marketing & Strategy at Copenhagen Business School, and served as Associate Dean for the CBS's MBA programs. His Professorship focused on International Business Marketing and Strategic Leadership Development. He was formerly on the marketing faculty of IMD, Lausanne, Switzerland, with responsibilities for teaching and research in the areas of strategic management and marketing. At IMD, Per Jenster was the director for the Institute's programs, Managing Industrial Market Strategy, Corporate Planners'Workshop and founder of The Owner-Manager Program. At Cimid S.A., he has been responsible for a number of programs tailored to specific companies. Dr. Jenster has also been leading a research program on market orientation in multinational organizations among Cimid S.A.'s network of international client organizations. Prior to joining Cimid S.A. and IMD, he resided nine years in the USA, during which time he was a faculty member at the University of Virginia, following completion of his doctoral studies in Strategic Management at the University of Pittsburgh in 1985.

Dr. Jenster's industry experience includes extensive senior management consulting in the areas of strategic management, marketing planning, competitive analysis, and cost evaluation studies. His past clients include diverse organizations such as Alcoa, AON, Caterpillar, DacoCytomation, Danisco, East Asiatic Company, Exxon, ICI, IFL, IBM, Philips, Kellogg's, Unilever, Nestle, Novo Nordisk, Novozymes, Norske Shell, Randstad, Bossard Group, Skanska, TRW, TDC, Telia, TeleNor, TeleDanmark, Texas Instruments, Nordea, Forenings SparBanken, Westinghouse, Det Berlingske Officin and Volvo Construction Equipment. Prior to his academic studies, he worked in product management of branded goods bound for Africa and the Far East for the East Asiatic Company. In 1988, Professor Jenster was appointed by U.S. Secretary Varrity as advisor and member of the Virginia Export Council, U.S. Department of Commerce. Dr. Jenster has also served on the board of Icopal, Europe's largest producer of roofing materials, and on the Executive Boards of the Journal of Strategic Change (Wiley) and Journal of Competitive Intelligence and Management. During his years residing in Switzerland, Dr. Jenster held the Royal Appointment as Honorary Danish Consul to Switzerland (Cantons Vaud, Valais, Neuchatel, Fribourg).

A native of Denmark, Per V. Jenster received a masters degree in economics (cand. oecon.) from the University of Århus. He was awarded a Fulbright Scholarship for advanced studies in the U.S.A. and earned a doctoral degree in strategic management and information systems from the University of Pittsburgh in 1985. His award winning research is widely published in more than 95 articles, books and case studies. Recent publications include Strategy in Practice, Børsen 2003. The same publisher is launching Strategy in Knowledge Intensive Firms (transl.) in late 2004.. Earlier books include European Cases in Strategic Management, "The Business of Wine: An Analysis of the Global Wine Industry", Internationalizing the Medium-sized Firm, and Managing Industrial Marketing. Two books were published in 1997: Business Marketing: A Global Perspectvie w/Hayes & Aaby, and Food Fight!: Internationalization of the Swedish Food Industry. His book with David Hussey, Competitor Intelligence was published by Wiley in March, 1999. Their book, Company Analysis: Assessing Strategic Capabilities, published by Wiley, 2000. Their new book, Insourcing/Outsourcing: Marketing and Selling Solutions will be published in early 2005. Dr. Jenster will also be completing a new Business Marketing to be published in 2005.

He continues to work with CBS's Ph.D students and their research. Professor Jenster has lectured at various universities, such as INSEAD, UCLA, University of Tubingen, and CEIBS, and has been visiting professor at University of Tongji, Shanghai, and University of Geneva, Switzerland. Professor Jenster received an $800,000-grant to study Leadership & Competence Development in Sales & Marketing of Total Solutions & Facilities Management Contracts. In addition, he is director of a consortium E-MBA developed for the Swedish Trade Council for managers of small and medium-size businesses. He serves as outside director on a number of boards, including Foundation Alizé, Oxford Group and Giantcode A/S. In 2004 he received the Danish Marketing Award 2004 (HBH Prisen) for his work on launching CBS's global MBA program; he is serving as chairman of Baltic Property Trust Secura, the largest institutional property owner in the Baltics.