*New products management
*Marketing strategy for new products and technologies
*Technology management and entrepreneurship
*New Products and Technology Marketing

Kwaku Atuahene-Gima is Professor of Marketing & Innovation Management at the China Europe International Business School (CEIBS) in Shanghai, where he is also the Director of the Center for Marketing & Innovation. He is a part-time Chair in Marketing at Aston Business School. He received his Bachelor of Science (Honors) (Business Administration) degree from the University of Ghana, Master of Commerce (Marketing) from the University of New South Wales, and Ph.D. from the University of Wollongong. He was Professor of Innovation Management & Marketing, head of the Department of Management (1996 -1999), founder and Director of the Center for Innovation Management and Organizational Change at the City University of Hong Kong. He is an Honorary Professor of Remin University, Beijing and has taught at Queensland University of Technology and the University of Wollongong. Prior to academia he held executive positions in product development, distribution, marketing and materials management in the pharmaceutical industry with Wellcome (Australia) Ltd for several years.

Kwaku has been recognized worldwide for his creative and path-breaking contributions to marketing and innovation knowledge. Several studies rank him consistently among the top marketing/innovation management scholars in the world. A recent ranking placed him as number 4 among the top 1,179 innovation management scholars worldwide. His research focuses on assisting firms to improve in the following key areas: excel in customer-centric R&D management, build innovation as an organizational competency, develop and sustain market-oriented capability, manage new product development processes, and develop and implement innovative marketing strategies. An award-winning author, Kwaku's work has been published in leading academic journals such as Journal of Marketing, Journal of Product Innovation Management, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, and others. His work has received a Citation of Excellence for Highest Quality and for outstanding contribution to knowledge by Annbar. His research work has won several awards including the 3 prestigious Best Paper Awards from the American Marketing Association. His work has also appeared leading practitioner journals such as R&D - Technology Management and in the Best Paper proceedings of the Academy of Management. His recent work was featured in the American Marketing Association Marketing Thought Leaders Newsletter (April 2006, Vol. 3, #. 4) which publishes "the cutting-edge issues and concepts in marketing today--and tomorrow."

A sought-after speaker, Kwaku has consulted and/or conducted training programs and workshops for companies such as Bayer Technology Services, Ernst & Young, Atlas Copco, Alcatel-Lucent, GSK (China), Intertek, UBS Financial Services; Philips (China) Limited; Shanghai General Motors, Wyeth (China) Limited, Hong Kong Society for the Handicapped, Hong Kong Productivity Council, Group Sense (International) Ltd, Sunhing Millennium Ltd, Manulife International (HK) Ltd, the Hong Kong Productivity Council and others. He was a member of the Judging Panel for the Hong Kong Awards for Industry - Innovation (1997-1999). He has been keynote speaker at the annual gathering of the Hong Kong Coalition of Services Industries, the Chinese International Invention and Innovation Symposium and several others. In Sept 2005, he was invited by the Ministry of Economy and Innovation of Portugal and delivered the Keynote Speech at a conference on "Platform for Innovation, Exportation and Competitiveness for Portuguese Firms". On 16th Dec 2005, he delivered a keynote address at the China Information Industry R&D Forum in Beijing. Kwaku frequently writes/discusses topical innovation and marketing issues with the media such as Hong Kong Business, South China Morning Post, the Bulletin in Hong Kong, Global Entrepreneur, National Business Daily, 21 Century Business Herald in China, El Mundo of Spain, China Business News, Dragon TV, CNBC, and CCTV-9.

Kwaku is one of five academics who won the Outstanding Reviewer Award for the Journal of Marketing in 2007. Kwaku is on the Editorial Board of the Journal of Marketing, Journal of Product Innovation Management, Journal of International Marketing, Australasian Marketing Journal, Critical Perspectives on International Business, and formerly on Journal of the Academy of Marketing Science (2001-2003) and Industrial Marketing Management (1997-2005) boards. He serves as an ad hoc reviewer for the Journal of Marketing, Academy of Management Review, Strategic Management Journal, Organization Science, Academy of Management Journal, Journal of International Business Studies, and others as well as for the Academy of Management and American Marketing Association, and European Marketing Academy Conferences. He is a member of the Academic Committee of the Product Development and Management Association (PDMA). In recognition of his standing among innovation management scholars he organized and chaired the PDMA 2006 Research Conference held on October 21-22 in Atlanta, USA.

His lists of publication: RESEARCH PUBLICATIONS.pdf