*New products management
*Marketing strategy for new products and technologies
*Technology management and entrepreneurship
*New Products and Technology Marketing

Kwaku Atuahene-Gima is Professor of Marketing & Innovation Management at the China Europe International Business School (CEIBS) in Shanghai, where he is also the Director of the Center for Marketing & Innovation. He received his Bachelor of Science (Honors) (Business Administration) degree from the University of Ghana, Master of Commerce (Marketing) from the University of New South Wales, and Ph.D. from the University of Wollongong. He was Professor of Innovation Management & Marketing, head of the Department of Management (1996 - 1999), founder and Director of the Center for Innovation Management and Organizational Change at the City University of Hong Kong. He has been visiting professor at several universities including the University of Bocconi, University of New South Wales, and Delft University of Technology, Singapore Management University, held a part-time Chair of Marketing at Aston Business School and is currently Adjunct Professor of Innovation Management, Mannheim Business School. He is an Honorary Professor of Remin University, Beijing and has taught at Queensland University of Technology and the University of Wollongong. Prior to academia he held executive positions in product development,distribution, marketing and materials management in the pharmaceutical industry with Wellcome (Australia) Ltd for several years.

Kwaku's teaching and research focus on assisting firms to improve in the following key areas: excel in customer-centric R&D management, build innovation as an organizational competency, develop and sustain market-oriented capability, manage new product development processes, and develop and implement innovative marketing strategies. An award-winning author, Kwaku's work has been published in leading academic journals such as Journal of Marketing, Journal of Product Innovation Management, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, and others. His work has also appeared leading practitioner journals such as R&D ? Technology Management and in the Best Paper proceedings of the Academy of Management.

Kwaku has been recognized worldwide for his creative and path-breaking contributions to marketing and innovation knowledge. Several studies rank him consistently among the top marketing/innovation management scholars in the world. A recent ranking placed him as number 4 among the top 1,179 innovation management scholars worldwide. His work has received a Citation of Excellence for Highest Quality and for outstanding contribution to knowledge by Annbar. His research work has won several awards including the 4 prestigious Best Paper Awards from the American Marketing Association (AMA) including the overall conference Best paper Award (Winter 2001) and the AMA's TECHSIG Best Paper Award 2007 for his paper published in the Journal of Marketing (Oct. 2005). This award recognizes contributions made by a paper during the previous year on substantive issues related to technology and innovation.  His recent work was featured in the American Marketing Association Marketing Thought Leaders Newsletter (April 2006, Vol. 3, #. 4) which publishes "the cutting-edge issues and concepts in marketing today--and tomorrow." He is a member of the Academic Committee of the Product Development and Management Association (PDMA). In recognition of his standing among innovation management scholars he organized and chaired the PDMA 2006 Research Conference held on October 21-22 in Atlanta, USA. 

Kwaku won the Outstanding Reviewer Award for the Journal of Marketing in 2007. Kwaku is on the Editorial Board of the Journal of Marketing, Journal of Product Innovation Management, Journal of International Marketing, Australasian Marketing Journal, Critical Perspectives on International Business, and formerly on Journal of the Academy of Marketing Science (2001-2003) and Industrial Marketing Management (1997-2005) boards.

In recognition of his creative approach to research, Kwaku has conducted workshops on "How to Publish in Top-Tier Journals" to faculty and doctoral students at several universities including Baptist University of Hong Kong, Bocconi University, Milan; City University of Hong Kong. Kwaku was an invited Speaker and Panelist on the topic "Getting Published from Outside North America" organized by the Academy of Management in New Orleans (August 2004); and at the Asia Academy of Management Professional Development Workshop on the topic "Triumphs and Challenges of Getting Asia-related Research Published in Reputable Journals" in New Orleans, August 2004.

He serves as an ad hoc reviewer for several journals including the Journal of Marketing, Academy of Management Review, Strategic Management Journal, Organization Science, Academy of Management Journal, and Journal of International Business Studies, and others as well as for the Academy of Management and American Marketing Association, and European Marketing Academy Conferences.

Kwaku is a sought-after speaker. He has been keynote speaker at the annual gathering of the Hong Kong Coalition of Services Industries, the Chinese International Invention and Innovation Symposium and several others. In Sept 2005, he was invited by the Ministry of Economy and Innovation of Portugal and delivered the Keynote Speech at a conference on "Platform for Innovation, Exportation and Competitiveness for Portuguese Firms". On 16th Dec 2005, he delivered a keynote address at the China Information Industry R&D Forum in Beijing.  Kwaku has consulted and/or conducted training programs and workshops for companies such as Trend Micro Inc, Barco, Shanghai Pudong Development Bank, DSM, Sony, Eli Lilly, Bayer Technology Services, Ernst & Young, Atlas Copco, Alcatel-Lucent, GSK (China), Intertek, UBS Financial Services; Philips (China) Limited; Shanghai General Motors, Wyeth (China) Limited, Hong Kong Society for the Handicapped, Group Sense (International) Ltd, Sunhing Millennium Ltd, Manulife International (HK) Ltd, the Hong Kong Productivity Council and others. He was a member of the Judging Panel for the Hong Kong Awards for Industry ? Innovation (1997-1999).

Kwaku frequently writes/discusses topical innovation and marketing issues with the media such as CEIBS Business Review, Hong Kong Business, Shanghai Business Review, China Entrepreneur, South China Morning Post, the Bulletin in Hong Kong, Global Entrepreneur, National Business Daily, 21 Century Business Herald in China, El Mundo of Spain, China Business News, Dragon TV, CNBC, and CCTV-9.

Esteem Professional Indicators
a. Ranked 4th among the world’s top 1,179 innovation management scholars - May 2007
b. Winner - Outstanding Reviewer Award - Journal of Marketing, 2007
c. Winner, American Marketing Association's TECHSIG Best Paper Award 2007 - for a research paper that has made significant contributions to substantive issues related to technology and innovation.
d. Winner - 4 Best Paper Awards, American Marketing Association Educators' Conferences
e. Ranked 3rd most prolific author worldwide for contributions to marketing knowledge - 1997
f. Member of the Editorial Review Board of the Journal of Marketing - the leading journal in the marketing discipline
g. Member of the Editorial Review Board of the Journal of Product Innovation Management - leading journal in innovation management.
h. Current member of Editorial Review Boards of 5 leading Academic Journals
i. Keynote Speaker - Conference on "Platform for Innovation, Exportation and Competitiveness for Portuguese Firms". invited by  the Portuguese Ministry of Economy and Innovation
j. Organizer and Conference Chair - Product Development and Management Association Research Conference, October 2006.
k. Developed the Enterprise Innovation Management Model (EIMM) - innovation capability improvement model currently used by consultants of the Hong Kong Productivity Council - 2000
l. Department Academic Advisor, Hong Kong Polytechnic University 2007 to date
m. World-wide recognition among scholars for path-breaking research contributions at the intersection of marketing, innovation and strategy.

His lists of publication: RESEARCH PUBLICATIONS.pdf