|
|
 |
|
|
|
| |
| |
| Colgate, Mark |
|
| |
 |
|
Visiting Professor, CEIBS
Associate Professor of Marketing, University of Victoria, Canada
|
| |
| Nationality:
|
| |
|
|
|
|
|
| |
| |
| EDUCATIONAL BACKGROUND |
| |
| Ph.D., the University of Auckland, New Zealand |
| |
|
| TEACHING INTERESTS |
| |
Professor Colgate's primary research areas are services marketing, financial services marketing and e-commerce. His teaching reflects his research expertise and he has taught many courses in marketing management, services marketing and financial services marketing at undergraduate, postgraduate and executive levels. He has taught in the UK, Ireland, China, New Zealand and Canada. In 1999, Professor Colgate received the Teaching Excellence Award at the University of Auckland, New Zealand. This distinguished honour is the highest award that the University of Auckland gives to the most outstanding member of its teaching staff.
|
| |
|
| PUBLICATIONS |
| |
Professor Colgate's research has been published in the leading international marketing journals such as the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, European Journal of Marketing and International Journal of Service Industry Management.
|
| |
|
| CORPORATE EXPERIENCE |
| |
Professor Colgate has consulted for many service organisations around the world such as the Commonwealth Bank of Australia, the ASB Bank, the Bank of Ireland, the Bank of New Zealand, Kiwi Experience, Toyota and Enerco.
|
| |
|
|
|
|
|
|
