Professor Pham is a tenured professor at Columbia University's Graduate School of Business, where he teaches on MBA, EMBA, Ph.D., and Executive Education Programmes. He is Faculty Director of Columbia's Strategic Marketing Management Programme for executives, one of the leading programmes of its kind in the world. His research and consulting activities focus on the areas of marketing strategy and management, branding strategy, and customer psychology. A Fellow of the Intercollegiate Centre for Management Sciences, he was recognised by the Marketing Science Institute as one of the leading marketing scholars of his generation. He served on the Board of Directors of the Advertising Educational Foundation. 

Professor Pham's research works can be found in many leading academic journals, including the Journal of Consumer Research, Journal of Marketing Research, Organisational Behaviour and Human Decision Processes, Journal of Consumer Psychology, Journal of Economic Psychology, Marketing Letters, and Recherche et Applications en Marketing. He serves on the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Recherche et Applications en Marketing. His comments on current business issues have been widely publicized, appearing on television broadcasts such as BBC's World Business Report, CNN's Headline News and international newspapers such as The New York Times, The Los Angeles Times, Forbes, IEG Sponsorship Report, Al Bayan, The Gulf Marketing Review, and ArabianBusiness.Com.

Professor Pham conducts seminars on marketing for executives around the world. His latest clients include Ericsson, Adidas, Bristol-Myers Squibb Vietnam, and the New York Police Department.