Professor Schütte was the Dean of INSEAD’s fast growing Asia Campus located in Singapore up to the fall of 2006. He joined INSEAD’s faculty in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. As Senior Affiliate Professor of International Management, he teaches and does research in the area of international business and international marketing with a special focus on Asia. His present work is concerned with markets and consumers in Asia, with the emergence of China, and with the regionalisation of the strategies and organisational structures of multinational firms. In 1989/90, he was visiting professor at the University of Tokyo and in 1992/93 he was a visiting professor at Boston University and visiting scholar at Harvard University. Professor Schütte has lived and worked in nine different countries, and taught in seminars in about 40 countries all over the world. He is a well-known speaker in conferences and business meetings and has been involved in various executive programmes, advisory roles and consulting assignments for leading Asian and Western organisations.

Professor Schütte’s publications include Consumer Behaviour in Asia (Macmillan) in 1998, a case book called Strategies and Management in Asia Pacific in 1999 (McGraw Hill, co-author P. Lasserre) of which a Chinese version appeared in 2000 and Marketing Management - An Asian Case Book in 2004 (Prentice Hall/Pearson, co-authors Ang, Leong, and Tan). In 1995, he published Strategies for Asia Pacific (co-author Philippe Lasserre) of which German, French and Japanese versions have appeared subsequently. The third edition of this bestselling book has been published in 2006.