* International Marketing
* Business Leadership
* Strategic Management
* International Business Environment

Dr. Waldemar A. Pfoertsch is Associate Professor of Marketing at CEIBS. Before joining CEIBS, he held the position of Professor for International Business at the University of Pforzheim. His other teaching positions have been at the University of Cooperative Education Villengen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland University College Graduate School. Currently, he is a Guest Lecturer in the Executive MBA Program at the University of Illinois, Chicago and at the Steinbeis University in Berlin.

Dr. Pfoertsch has extensive experience in management consulting. In the years at UBM Consulting Group, Arthur Andersen and LEK, he travelled throughout Europe, Asia and North America, working with companies in developing international strategies. His earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization.

Dr. Pfoertsch is the author of various books and numerous articles. The most current book is on B2B Brand Management which he co-authored with Philip Kotler. In the field of Internet Marketing, he has published Living Web, a book on application of internet marketing and internet strategy by businesses. He has also written numerous articles on international strategies and CRM.