* Corporate and Multinational Strategy
* Entrepreneurship and Corporate Venturing
* Marketing Strategy
* Innovation Leadership Development
* Company-Specific Programs

Professor Amy Shuen is Professor of Management Practice at CEIBS, Shanghai. Formerly a faculty member at the Wharton School of Business, UPenn and the Haas School of Business at UC Berkeley, she was named the first Robert Noyce Research Fellow at UC Berkeley for her contributions to national competitivity research in the worldwide semiconductor industry.  She taught in the MBA, Executive MBA and Advanced Management programs as well as co-founding and directing several technology and digital innovation entrepreneurship programs involving 50+ venture-funded teams with UC Berkeley's College of Engineering, School of Information Management and Graduate School of Journalism.

Her co-authored article, Dynamic Capabilities of the Firm, outlining strategies for high-growth disruptive environments, received the 2003 Strategic Management Journal Best Paper Award for being the most cited article published in the journal over the past 5 years.  Her forthcoming book and breakthrough research on Web 2.0 strategy will be published by O'Reilly Media and launched at the Web 2.0 Executive Summit.  Recognized as a dynamic and brilliant teacher, she has been a visiting professor at the top business and engineering schools in France, Switzerland, Finland, Sweden, Russia, Singapore and Japan. 

Through board member or private equity referral, Professor Shuen has advised senior executives in the US and Europe on more than thirty major internet corporate and strategic initiatives resulting in highly successful partnerships, investments and new division formation. 

Prior to her Berkeley doctorate, she was a successful high tech executive at Intel, awarded the Intel Outstanding Contributor award for her worldwide launch and marketing of 386 system products in record-breaking time. Prior to her Harvard MBA, she was an entrepreneur-in-residence for Procter & Gamble, designing innovative micro-processor-based consumer goods for use with disposables?Folgers coffee machines, optical sensor Crisco fat fryers, home biomedical health monitors for the pharmaceuticals R&D group, programmable mfg systems for paper hospital gowns. She was a patent associate at Bell Laboratories, Murray Hill in the digital telecom group before moving to Procter & Gamble in Cincinnati.