*Consumer Behavior
*Pricing

Dr. Junsong Chen is Lecturer of Marketing at CEIBS. Prior to joining CEIBS, Dr. Chen has worked as a teaching assistant, giving lecture on Statistics and Marketing Research in Birmingham Business School.  He has also lectured on Consumer Behavior at Shanghai University of Finance & Economics. He has consulted for companies and organizations in China and UK.

Dr. Chen received his Ph.D. degree in Marketing at The University of Birmingham, UK. He holds a MA degree in Marketing and BA degree in Business Administration from Wuhan University. Dr. Chen's research interests focus on Branding, Marketing Research, Consumer Behavior, and Decision Science. His work has been published in the Journal of Euromarketing, Journal of Brand Management, Harvard Business Review, and Journal of Commercial Research. He has also contributed a number of chapters in books on consumer behavior and decision. Dr. Chen is a member of American Marketing Association (AMA) and Marketing Research Society. He is the column-writer of China Marketing, a leading marketing magazine in China, and the anonymous reviewer of International Journal of Pharmaceutical and Healthcare Marketing.