Professor Capon is the R.C. Kopf Professor of International Marketing, and former Chair of the Marketing division, at Columbia Business School, where he has been on the faculty since 1979. He teaches a Marketing Strategy core course and the electives Strategic Marketing Planning; Developing and Managing Strategic Customers; and Sales Management. His research interests are in key/strategic account management, marketing planning and strategy, and the determinants of corporate financial performance. He received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Hong Kong, and China.

Professor Capon has published more than 80 articles, book chapters and books. His latest books is Total Integrated Marketing and Managing Global Accounts. His latest paper, "The Effectiveness of Problem-Based Learning," with Deanna Kuhn was published in Cognition and Instruction.

Professor Capon has undertaken both educational and consulting activities for many corporations in the United States and overseas, such as AT&T, Bell Laboratories, Chase Manhattan Bank, General Electric, Goodyear, IBM, International Paper, McDonalds, Sony etc.