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Zhang, Weijiong

 
 
Professor of Strategy,
Vice President and Co-Dean,
Member of the Academic Council, CEIBS
 
Nationality: China
 
86-21-28905166
zweijiong@ceibs.edu
 
 
EDUCATIONAL BACKGROUND
 
*1997 Ph.D., Strategy, Faculty of Commerce, University of British Columbia
*1987 MSc., Marketing, Faculty of Commerce, University of British Columbia
*1982 Bachelor, Engineering, Shanghai Jiao Tong University
 
RESEARCH INTERESTS
 
*Entry Strategy
*Competitive Strategy for Auto Industry
*Chinese Private Enterprise
 
TEACHING INTERESTS
 
*Marketing
*International Marketing
*Strategy
 
SHORT BIO
 

Dr. Weijiong Zhang is Professor of Management, Vice President and Co-Dean at CEIBS. He is also the Director of the Centre of Chinese Private Enterprises at CEIBS. Before joining the school, Dr. Zhang was Associate Dean and Associate Professor at the Management School of Shanghai Jiao Tong University.

Dr. Zhang received his MSc in Marketing and his Ph.D. in strategy from the Faculty of Commerce and Business Administration at the University of British Columbia, Canada. His bachelor's degree is from the Department of Power Mechanical Engineering at Shanghai Jiao Tong University. Dr. Zhang's research has been published in Management Engineering, the Journal of Asian Business, the Journal of Pacific Affairs, Shanghai Management Science and the Journal of Advertising Research. His current research is focused on Chinese private enterprises, business environmental uncertainty and strategy, and internal price transfers.

 
 
   
 

 

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